Given the aim to motivate people to conserve energy in homes, we need to understand what drives people’s energy use behavior and how it can be influenced. This article describes applied energy conservation campaigns at two U.S. military installations where residents do not pay their own utility bills. Customized approaches were designed for each installation based on a broad social-psychological model. Before-and-after energy use was measured, and residents were surveyed about end use behaviors. Residents said they were motivated by the desire to do the right thing, set good examples for their children, and have comfortable homes. For sustained change, respondents recommended continued awareness and education, disincentives, and incentives. Findings support some aspects of a social-psychological model, with emphasis on altruistic and egoistic motives for behavioral change. These studies may have implications for situations where residents are not billed for individual energy use, including other government-subsidized facilities, master-metered apartments, and university dormitories.
DISCLAIMERThis report was prepared as an account of work sponsored byanagency of the United States Government. Neitiierthe United States Government nor any agency thereof, nor any of their empioyees, make any warranty, express or implied, or assumes any legal Iiabiiity or responsibility for the accuracy, completeness, or usefulness of any information, apparatus, product, or process disclosed, or represents that its use wouid not infringe privateiy owned rights.
1999ii Contents
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.