This paper applies the persuasion knowledge model to explain consumers' responses to charity guilt appeals. With data obtained through a stimuli-driven survey, the research examines the relationships between knowledge of persuasion tactics and charities, and the level of felt guilt experienced in response to an advertisement and subsequent donation intentions. The findings show that guilt arousal is positively related to donation intention, and that persuasion and agent knowledge impact the extent of guilt aroused. The research confirms that consumers are active rather than passive processors of marketing communications by revealing the role of persuasion and agent knowledge as methods of coping with and informing responses to guilt appeals. Specifically, the research finds that manipulative intent and the respondents' skepticism toward advertising tactics in general are negatively related to guilt arousal but that their affective evaluation and beliefs about a charity are positively related to feelings of guilt. However, it also shows that there is a positive direct relationship between perceived manipulative intent and the intention to donate.
The special issue of Marketing Theory (2013) on Consumer Culture Theory (CCT) updates and restates the main aims and controversies in CCT as well as offering a number of novel interpretations on the history and possible future direction of the movement. While the anchor paper from Thompson et al. (2013) is notable for the invocation of Bakhtin's concept of Heteroglossia, its main significance is as a reply to on-going critiques of the CCT project. In this commentary article we highlight the common tendency among critics to emphasise the paradigmatic and institutional basis for CCT as residing in the context of academic discourse.These accounts utilise what Coskuner-Balli (2013) discusses as the mobilization of cultural myths. One consequence of this process of retelling the CCT creation narrative is that it diverts and obscures other ideological readings of CCT. We highlight what we understand as the underlying neoliberal sentiment at the centre of the CCT project. A neoliberal perspective repositions some of the main criticisms of CCT, especially those regarding the overemphasis on consumer subjectivities.
This paper offers two key arguments. The first is that HRM scholars and HR practitioners need to pay a good deal more attention to the bi‐directional relationship between menopause and the workplace—how menopausal symptoms can affect women's experience of work and how work can exacerbate a woman's symptoms. We outline the social responsibility, demographic, legal and business cases which explain the urgency of more research and more concerted practice in this area. Our second argument concerns the importance of future research and practice adopting an intersectional political economy approach, in order to better understand the considerable differences between how women going through menopause transition experience work. Here, we offer arguments ranging from the macro‐ through the meso‐ down to the micro‐level of these differences, in so doing setting an agenda for the work to come on this very significant issue.
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