This paper aims to assess the effect of exercise intervention on the improvement of college students with depression and to explore the change characteristics of microstates and the power spectrum in their resting-state electroencephalogram (EEG). Forty female college students with moderate depression were screened according to the Beck Depression Inventory-II (BDI-II) and Depression Self-Rating Scale (SDS) scores, and half of them received an exercise intervention for 18 weeks. The study utilized an EEG to define the resting-state networks, and the scores of all the participants were tracked during the intervention. Compared with those in the depression group, the power spectrum values in the θ and α bands were significantly decreased (p < 0.05), and the duration of microstate C increased significantly (p < 0.05), while the frequency of microstate B decreased significantly (p < 0.05) in the exercise intervention group. The transition probabilities showed that the exercise intervention group had a higher probability from B to D than those in the depression group (p < 0.01). In addition, the power of the δ and α bands were negatively correlated with the occurrence of microstate C (r = −0.842, p < 0.05 and r = −0.885, p < 0.01, respectively), and the power of the β band was positively correlated with the duration of microstate C (r = 0.900, p < 0.01) after exercise intervention. Our results suggest that the decreased duration of microstate C and the increased α power in depressed students are associated with reduced cognitive ability, emotional stability, and brain activity. Depression symptoms were notably improved after exercise intervention, thus providing a more scientific index for the research, rehabilitation mechanisms, and treatment of depression.

Performing high-intensity exercise (HIE) in the morning under sleep deprivation may harm the health benefits related to sufficient sleep and HIE. Therefore, the aim of this study was to explore the effects of acute-partial sleep deprivation on HIE performance and cardiac autonomic activity by monitoring heart rate variability (HRV) indices. Twenty-nine healthy male adolescents in college were recruited to perform a one-time HIE session on the treadmill (Bruce protocol) after ≥7 h of normal control sleep (control) and after ≤4 h of acute-partial sleep deprivation (SD). At the beginning of control and SD periods and after exercising under the two sleep conditions, heart rate (HR), standard deviation of normal to normal (SDNN), square root of the mean squared differences of successive NN intervals (RMSSD), normalized low frequency power (LFn), normalized high frequency power (HFn), number of pairs adjacent NN intervals differing by ≥50 ms in the entire recording count divided by the total number of all NN intervals (pNN50), and short axis and long axis value in Poincaré plot (SD1 and SD2) were measured at rest in an upright sitting position. The participants slept 7.63 ± 0.52 and 3.78 ± 0.69 h during control and SD periods, respectively (p < 0.001). Compared with the control participants, those suffering sleep deprivation experienced a significant decrease in exercise duration, RMSSD, HFn, SD1, and pNN50 as well as a significant increase in maximum heart rate during exercise (p < 0.05). SDNN, RMSSD, HFn, SD1, and pNN50 decreased significantly after exercise (p < 0.05 and 0.01 and 0.001, respectively). In summary, acute-partial sleep deprivation affected aerobic exercise performance the next morning and led to decreased cardiac vagus activity and cardiac autonomic dysfunction.

Brand consumption journey usually refers to the multi-dimensional (including cognition, emotion, feeling, behavior and brand relationship) response to brand consumption service. Revealing the cognitive psychological process of brand consumption journey has become the focus and hotspot in the field of marketing. Based on the relevant research results of functional magnetic resonance imaging (fMRI), event-related potentials (ERP) and event-related oscillation (ERO), this paper divides the cognitive psychological process of consumers in the brand consumption journey into four stages: attention-attraction, decision-making, consumption experience and brand loyalty. Meanwhile, this paper systematically expounds the neural mechanism and brain activities of consumer psychological process in each stage, and further reveals the blueprint of consumer psychology. Future research can further explore the representational meaning of different neural indicators in specific marketing situations, and analyze the neural coupling between multiple subjects by applying with hyperscanning technology.