Until present time, research in project management has focused on planning and management techniques that a manager can use to control time, costs, resources, and quality. The environment of the project, including stakeholders, remains less studied and does not currently have sufficiently clear and accepted management methods. Any strategic planning process involves predicting the future environment, but in practice we study several possible options for future environments, ranking the likelihood of their implementation. At the same time, experience shows that many of the problems associated with the implementation of the project lie in the field of environment, and the success of the project manager in achieving the set goals depends more on his communication skills. Therefore, the quality and ability of the project manager to communicate with people is much more important than his technical knowledge. In any case, this is what he has to devote most (80-90%) of his working time. To understand what environmental factors influence the project, the manager should consider the organization implementing the project as a subsystem operating within a larger system (environment) and interacting with other subsystems. The environment refers to "the totality of things, conditions and influences." Thus, the environment includes almost everything outside the project, including internal environmental factors: company owners, management, heads of functional departments, coordinators of other projects, temporary project staff and staff transferred on a permanent basis; as well as factors and actors in the external environment: • state institutions and public organizations; • legislation and regulations; • politics, economics, ecology, security, culture, morality, religion; • technology; other project participants represented by the customer, suppliers, consumers, competitors, contractors, financial organizations, owners of land plots, real estate. The main conclusion is that the project is connected with other subsystems or organizations in the environment surrounding the project. This creates a two-way relationship of interdependence. That is, to achieve success, the manager should not be limited by the scope of the project only. He must study and endeavor to manage, or appropriately adapt, the external forces on which efficiency and results depend. But the fact is that all these factors relate to the general environment of the project and lie outside the direct control of the project manager. The manager does
Introduction. Socially significant goods and services is the complex that includes a certain list of food products, certain types of products present in the domestic consumer market, which are sold at fixed prices. The regulation of the market for socially oriented goods and services requires regulation of consumer behavior and an optimal behavioral approach, which can help to improve the well-being of the population. Aim and tasks. The purpose of the article is to substantiate the theoretical and methodological principles and conceptual provisions for the regulation of the domestic consumer market in terms of socially significant goods and services in Ukraine. Results. A conceptual approach to socially oriented goods and services has been developed for the better functioning of the domestic consumer market. At the same time, it is important to take into account that the approach is built taking into account the principles: accountability and responsibility, predictability, consistency and consistency: efficiency, adaptability, social justice. The mechanism of state regulation of the market of socially significant goods and services has been improved. The concept of state regulation of the market of socially oriented goods and services is presented. The process of implementing the concept should include full interaction of all elements of state regulation of the market of socially significant goods and services. The purpose of the concept is to substantiate the theoretical and methodological aspects of state regulation of the market of socially significant goods and services in Ukraine. Conclusion. A conceptual approach to the regulation of the market of socially oriented goods and services is presented, which consists in the application of all components, namely the legislative aspect, the economic aspect of market regulation of socially significant goods and services taking into account factors influencing the regulation of domestic consumer market and legislative aspects of price regulation for socially oriented goods and services. The concept presents three components of socially oriented goods and services. State regulation is applied to each of the components (price regulation, regulation of the industry – in some industries, which are producers and suppliers of socially oriented goods and services, natural monopolies operate). Compliance principles of market regulation of socially oriented goods and services would ensure the appropriate and rational consumption of the goods by the population.
Traditional autonomous use of indicators characterizing each of the forms of effectiveness (functional, economic, social, environmental) leads to a one-sided assessment of management systems, while a comprehensive assessment is needed in the strategic perspective. Efficiency of strategic management systems is one of the most complex forms of the manifestation of the efficiency category, which, in relation to other types of efficiency, acts as the most generalizing concept that synthesizes a complex of independent values of efficiency in the long run. Only the consideration of this category from the position of system analysis to a certain extent allows us to solve this difficult task.
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