The neologization with the popularity of the Internet occurs actively in the contemporary Russian language. Not only mass media but also common people, Internet users contribute significantly. New words from the media discourse get into word creating rates of Internet project “Word of the Year”. On the one hand, ranked lists are the indicators of social changes, on the other hand, they reflect linguocreative potential of people, who participate in lists formation. Creative speech activity relates to language game. One of the main rules of such a game is the understanding of conditions of a certain speech (game) code both by a creator of a word and by an interlocutor. Conducted analysis shows that authors mostly use the model of compressive word creation and it proves high creative potential, freedom of speech behavior and linguistic sense of native speakers, who strive to the self-expression with word creation. New formations created by methods of paronymic attraction and blend words save semantic links with original words. So they have semantic of motivating words in their meaning and have advantage over descriptive constructions. Thus, methods of word creation, which allow describing social and political events of a country or a personal life with a new bright word with evaluative element in it, are popular in the contemporary word creative activity.
To attract a potential customer a presenter should be capable of mastering verbal and nonverbal communication tools. To increase sales, speaker has to use all accessible means in the best way in order to grab customers’ attention and get them to purchase new product. The article investigates interconnections between verbal and nonverbal means for achieving persuasiveness in business presentations. The aim is to analyze the use and connection of verbal and nonverbal means in business presentations performed by one of the most outstanding speakers Mr. Steve Jobs. The conducted analyses showed that effective verbal (stylistic devices, powerful language, lexical diversity) and nonverbal means (posture, gestures, eye contact, clothing, voice and pause) are important in business presentations to achieve persuasiveness.
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