Verbal and nonverbal means of persuasiveness in business presentations

Abstract

To attract a potential customer a presenter should be capable of mastering verbal and nonverbal communication tools. To increase sales, speaker has to use all accessible means in the best way in order to grab customers’ attention and get them to purchase new product. The article investigates interconnections between verbal and nonverbal means for achieving persuasiveness in business presentations. The aim is to analyze the use and connection of verbal and nonverbal means in business presentations performed by one of the most outstanding speakers Mr. Steve Jobs. The conducted analyses showed that effective verbal (stylistic devices, powerful language, lexical diversity) and nonverbal means (posture, gestures, eye contact, clothing, voice and pause) are important in business presentations to achieve persuasiveness.