This article seeks to discuss the legitimation strategies of the two Slovene amateur celebrity chefs Luka Novaks and Valentina Smej Novak and the consequent call for a discursive transformation of the Slovene culinary identity. Using as a tool Van Leeuwen’s legitimation strategies, it seeks to understand the discursive construction of the chefs’ authority, that is, how do they legitimise their call for a change in Slovene eating habits, focusing on the introductory texts found in their cookbooks. Second, it concludes that by doing this, they have not only constructed themselves as the new authorities in Slovene cooking but also advocated the new middle-class taste as the only acceptable taste in Slovenia, that is, the contemporary Slovene national cuisine. Their call for transformation, however, seems contradictory, as they, on the one hand, draw on tradition and expert authority and, on the other hand, refute this in order to be able to position themselves as equal to these authorities.
where he conducted a project on far right discourses on the environment (project number 327595). He has published in the field of memory studies, at the interface of sociological theory and critical discourse analysis, and on prejudice and discrimination. Acknowledgement The research leading to these results has received funding from the People Programme (Marie Curie Action) of the European Union's Seventh Framework Programme (FP7/2007-2013) under REA grant agreement no. 327595. We are thankful for challenging but productive comments by three anonymous reviewers and Klaus Eder.
At the core of critical discourse analysis lies its emancipatory agenda: arguing for social equality and against discrimination. In the case of the discourse-historical approach (DHA), this stance has been theoretically justified mainly through references to Habermas’ language-philosophy. At the same time, the analysis of actually occurring argumentative speech requires more than a theoretical underpinning of one’s critique and, here, DHA has benefitted from drawing on van Eemeren and Grootendorst’s Pragma-Dialectical argumentation theory. However, Pragma-Dialectics is not just a tool kit but rests on Popper and Albert’s critical rationalism. This results in both epistemological as well as normative conflicts at the paradigm-core of DHA between critical rationalism and Habermas’ critical theory regarding the concept of critique. In this article, we review the different epistemological and normative underpinnings of DHA and Pragma-Dialectics and discuss the consequences of implementing the latter in the former. We conclude by arguing for a coherent orientation towards Habermas’ language-philosophy in order to maintain a high degree of consistency in DHA.
The popularisation of wine drinking was one of the most significant changes in British drinking culture in the 20 th century, in terms of the increase in both the availability and acceptability of wine for the general population. Based on a discourse analysis of 35 years of Jane MacQuitty's Saturday Times Wine Column , this paper argues that while wine has been discursively constructed as a drink of the many, the distinction traditionally associated with wine drinking in Britain remains. The data demonstrate how MacQuitty constructs wine through the media stylistically as everybody's drink, while also constructing and maintaining a distinction between 'us' as an in-group whose wine knowledge and taste are distinct from 'them'.
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