In the digital age, personal information is claimed to be the new commodity with a rising market demand and profitability for businesses. Simultaneously, people are becoming aware of the value of their personal information while being concerned about their privacy. This increases the demand of direct compensation or protection. In response to the commodification of privacy and the increased demand for compensation, a number of scholars have shed light on the value people assign to their personal information. However, these findings remain controversial as their results differ tremendously due to different research methods and contexts. To address this gap, we conducted a systematic literature review to gain insights into the current research state and to identify further research avenues. By synthesizing and analyzing 37 publications, we provide an integrative framework along with seven contextual factors affecting individuals' valuation of privacy.
Die zunehmende Digitalisierung und die damit einhergehende Veränderung von Geschäftsmodellen haben einen großen Einfluss auf Unternehmen aller Branchen und insbesondere die Medienwirtschaft. Die Nutzung von Daten ist hierbei zentraler Bestandteil der vielzitierten digitalen Transformation. Neben unzähligen Vorteilen der Nutzung von Daten entstehen aber auch neue Risiken. Dieser Beitrag betrachtet auf Basis mehrerer empirischer Untersuchungen die Akzeptanz von datenbasierten Geschäftsmodellen aus Nutzerperspektive. Darüber hinaus wird diskutiert, inwiefern Verzerrungen die Wahrnehmung potenzieller Privatsphäre- Risiken beeinflussen. Anschließend geht es um die Implikationen auf Geschäfts- und Erlösmodelle für Anbieter.
Despite users of personal IT devices perceive high risks of losing their personal data if their devices get lost or damaged, many are reluctant to use userfriendly online services (i.e., online backups) to recover from such incidents. We suggest that the reason for this denial are information privacy concerns because users need to disclose their personal files to the safeguard provider. As safeguarding services promise to reduce the IS security threat of losing data, individuals are subsequently tensed between two goals: protecting their data against loss (IS security) and their information privacy. To shed light on this goal conflict, our work builds on the theory of goal-directed behavior. Based on a quantitative online survey among 446 participants, we show that privacy concerns impede threat avoidance to prevent data loss. Comparing current users and non-users of online backup services, our results confirm that provider-related privacy concerns are significantly higher for non-users.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.