A psychological phenomenon that has triggered panic buying by the rapid spread of emergent epidemic is worthy of consideration. Population across cultures and national boundaries has raided shops at each growth stage of this epidemic, and India’s fast-moving consumer goods companies have faced increased pressure to ramp up production to meet demand. Limited research in consumer behaviour theory has approached to this collective action of panic buying or in other terms stockpiling. A theory needs to be developed from panic literature to understand this collective action by consumers in an emergency situation. The framework thus developed will facilitate in making economic choices in relative social isolation. This article is an attempt to identify the factors that lead to panic buying in case of pandemic. The research is carried out in stressed circumstances during the lockdown in Delhi and uses grounded theory to obtain insights from 22 consumer goods retail store operators to understand the reasons of panic buying by consumers. The responses have been carefully analysed to propose a model for further testing of consumer behaviour towards panic buying of essential and non-essential items under the pandemic situation.
This study conceptualizes and tests an integrative research model based on extended technology acceptance model (TAM) by integrating electronic service quality to strengthen the customer behavioral intention mediated through brand attitude in the context of e-banking in India. This study applies the cognitive, affective, and conative sequence to measure the antecedents and results of electronic service quality. The study has gathered a total of 455 usable responses by self-administered questionnaire through convenience sampling from young employed graduates aged between 16 and 29 years. Structural equation modelling techniques have been applied to the data and the results have provided that dimensions of electronic service quality model (customer service, web design, assurance, preferential treatment, information provision) relate to the electronic service quality. Electronic service quality and perceived usefulness significantly build customer attitude and intention to use internet banking services. However, against the TAM postulation, perceived ease of use does not influence customer’s intention to adopt internet banking service.
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