Digital payments evolve as the next generation system to take over the global commerce landscape in the same manner in which internet and mobile telephony had dominated the traditional communication domains. The use of mobile banking apps has spurred the digital medium across the globe and resulted in a fundamental shift in retailing practices. The purpose of this paper is to comprehend various factors influencing the customer's continuance intentionbehavior to use mobile banking apps. In this study, we developed a research model that encompasses the attributes of Expectation confirmation theory (ECT) and Self-determination theory (SDT). The research model was tested using survey data collected from 744 respondents across various demographics and analyzed using structural equation modeling (SEM) to understand the usage behavior of mobile banking apps in a multi-faceted business environment. The various hypothesis of the research model indicate that mobile banking apps continuance intention usage behavior is strongly influenced by the satisfaction, intrinsic and identified regulations, whereas satisfaction is influenced by the expectation-confirmation, trust, and quality. The research findings reveal that, "An enormous potential are available for marketing managers and researchers to tape these opportunities and plan for continual and sustainable growth of mobile banking apps. "

No abstract

No abstract

A psychological phenomenon that has triggered panic buying by the rapid spread of emergent epidemic is worthy of consideration. Population across cultures and national boundaries has raided shops at each growth stage of this epidemic, and India’s fast-moving consumer goods companies have faced increased pressure to ramp up production to meet demand. Limited research in consumer behaviour theory has approached to this collective action of panic buying or in other terms stockpiling. A theory needs to be developed from panic literature to understand this collective action by consumers in an emergency situation. The framework thus developed will facilitate in making economic choices in relative social isolation. This article is an attempt to identify the factors that lead to panic buying in case of pandemic. The research is carried out in stressed circumstances during the lockdown in Delhi and uses grounded theory to obtain insights from 22 consumer goods retail store operators to understand the reasons of panic buying by consumers. The responses have been carefully analysed to propose a model for further testing of consumer behaviour towards panic buying of essential and non-essential items under the pandemic situation.

Purpose In the current scenario, consumers are looking for the well-known brands having quality which satisfies their needs. Most people value the environment and belief to protect it. They are aware about the environmental problems, but it is not necessary that their purchasing should lie on this basis. There may be a difference between their attitude towards eco-friendly cosmetic products and the purchasing, which lies on some important factors such as product features, price, promotion and convenience to purchase. This paper aims to discuss the relationship between different age, education and income groups of female consumers with the attitude of female consumers towards green cosmetic products. This paper also highlights the purchasing of female consumers towards eco-friendly cosmetic products and the relationship of it with their attitude. Design/methodology/approach The sample of 100 female consumers from Delhi region has been taken. Statistics have been used with the help of SPSS. Cluster analysis has used in this paper to group the female respondents according to their attitude towards the green cosmetic products, and factor analysis is used to combine the correlated variables (describing the attitude of female consumers towards green cosmetic products) into factors. Tests such as multivariate test, chi-square test and correlation have applied to find out the objectives. Findings It has found that the female consumers having different age and education levels do not have different attitude towards green cosmetic products, but the income level has an impact on it. The women of different income groups are having different attitude towards the pricing and recommendation of green cosmetic products. Second, there is an impact of green cosmetic products on purchasing of female consumers. Third, there is a negative relationship between the attitude and purchasing of female consumers towards green cosmetic products. Research limitations/implications In this study, the respondents are taken from Delhi region in India. Future research could consider a larger or different region for different responses. Further, the variables age, education and income level have been considered for this study. For the wider aspect, other demographic and cultural variables such as occupation, gender, marital status and various cultural and sub-cultural variables based on religions can highlight the other way of green marketing effect. Only two dimensions of attitude and purchasing of female consumers were represented. For the further research scope, other dimensions such as consumers’ intentions and perception, availability and price of green cosmetic products could be considered. Practical implications The relation between the attitude and purchasing of female consumers are described, which can be helpful for managers for the better understanding of female consumers related with the green cosmetic products and to re-frame the marketing strategies. The low and negative correlation between these two variables can change the existing strategies of managers and can direct the marketers to find out factors which influence this relationship and make effective strategies for positioning green cosmetic products. Originality/value This research paper is based on the research conducted through secondary and primary database. The content presented in this research paper is original.