Muslim friendly destination has been emerging rapidly in majority Muslim countries, as well as in minority Muslim countries. Interestingly, many minority Muslim countries have found the Muslim friendly destination as lucrative, as result they pay more serious attention to it. Japan is one of examples of minority Muslim countries where has managed to attract more Muslim visitors coming year to year. Currently, Japan is being at top position among countries which boosting Muslim friendly destination. Meanwhile, in the light of information technology breakthrough, it is becoming extremely difficult to ignore the existance of social media. It is indeed a powerful tools to disseminate information by tourism and hospitality practitioners, at the same time for travellers to find more specific information before going for trip. The evolution of social media is providing opportunity yet challenging also to hospitality and tourism industry. Moreover, the findings show that Japan has catched up to be Muslim friendly destination. Consequently, providing accurate information through social media on Muslim friendly destination in Japan is significantly important. Then, the recommendations are suggested in the manner of integration of reliable mobile apps, personalization trend, and omotenashi culture as strategic approach for minority Muslim country like Japan to attract and specifically cater the need of the most potential Muslim market, the Millennials.
This study attempted to evaluate the differences between bachelor and master requirements in the field of tourism regarding sixteen communication as well as sixteen managerial competencies explored in a wide range of employers in the Czech Republic. The questionnaire survey data were processed using a multivariate approach of the Fisher linear discriminant analysis (LDA) and its partial least squares algorithm (plsLDA) considering two-set cases and the functional relation of both methods depending on a parameter. It was revealed that although the differences between bachelor and master requirements in communication competencies are more pronounced considering the results of the classical approach to discriminant analysis, this is not the case in its partial least squares variant. The differences are to a great extent variable, filling the whole set of individual competencies. However, the most significant competencies demanded from master graduates are: providing a complex view -summary, providing feedback, time management, leadership and planning, considering both boundaries of eigenvalues with corresponding eigenvectors analytical (resp. smooth) path. The practical implication of the results can serve as a target for modern educational systems preparing students for success in the current competitive environment.
This chapter shows how creativity is bounded with tourism development in the destination. It points out the influence of changes in visitors´ behavior on the destinations, defines creativity, and discusses the relation of culture and creativity in tourism. The chapter focuses on the relation between creativity and development of tourism in the Czech Republic´s regions in the pre-crisis, crisis and after-crisis period. The destinations were subjects to research using two multivariate methods i.e. canonical correlation analysis (CCA) and partial least squares (PLS). The chapter also makes suggestions for future studies.
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