The study was primarily designed to explore public perception and attitude towards transit advertisements in Pakistan. The population of this study comprised of passengers who travel outside of Multan city. The data was collected through a survey (questionnaire) which was designed after the observation of advertisements by the researchers. A total 400 of passengers, who were waiting for the departure in the passenger’s lounge of intercity bus terminals, filled the questionnaire including both males and females, ages ranging from 18 years to onwards. Perception of passengers was explored in association with the age group regarding various aspects of transit advertisements in terms of liking, reliability, beautification, economic value, society norms, joy, and entertainment source. The results demonstrated that people having different ages perceived transit advertisements differently in all dimensions. The second objective of the study was to explore appealing attitudinal factors and their association with gender regarding attention, understanding, buying, novelty, and recalling of advertisements, results revealed that both males and females had different attitudes towards all aspects. The study also found significant associations between ‘product buying and authenticity’ and ‘perceived novelty and recall of transit advertising.
This study aims to analyze the impact of religious narratives presented by Islamic scholars belonging to different sects on social media platforms. A large number of youngsters using social media platforms follow their favorite Islamic scholars on social media. Youth’s dependency for seeking religious knowledge through social media platforms has transformed from traditional religious learning to digital learning of religious knowledge. Different Islamic scholars' opinions on religious orders are being debated on social media, making it difficult for young people to decide which scholars to trust. Survey of 100 students, ages 18 to 30, from 6 leading universities will be given questionnaire. This study will incorporate cultivation theory to study respondents’ interpretation of religious messages by scholars using social media platforms. Participants were questioned about their knowledge of Islam, the impact of following an Islamic preacher had on their lives, their experience and perception about the digital preaching phenomenon, and whether or not those scholars helped them learn more about their respective religions believes and ideologies.
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