PurposeThe present paper aims to understand the influence of consumer's functional, psychological and emotional barriers to the use of digital banking services.Design/methodology/approachThe authors carried out a quantitative study in which data were collected through a self-administered online questionnaire. A final sample of 202 Brazilian adults, with and without experience in using digital banking services, enabled the test of research hypotheses by means of a structural equation modeling approach.FindingsThe authors found statistical evidence that supports the hypothesis that psychological barriers, emotional barriers and user experience positively influence the resistance to the use of digital banking services. However, there is no empirical evidence supporting that the influence of functional barriers affects the resistance to the use of digital banking services.Practical implicationsEfforts to understand the mechanisms that lead consumers to adopt or reject innovative products or services are important to prevent investments in these innovations, avoiding revenue failures. The results provide managerial implications by favoring the creation of communication programs capable of reducing the possibilities of innovation failure.Originality/valueThe main theoretical contribution of this work is the identification of the predominant influence of emotional barriers, in comparison to functional barriers, on the resistance to innovation in digital banking services. Currently, the models that illustrate resistance to innovation tend to focus solely on functional aspects; however, these models can be improved by incorporating emotional aspects.
RESUMO: Este estudo trata da opcionalidade de posicionamento do sujeito sintático de verbos monoargumentais inacusativos em posição pré-posta ou pós-posta ao verbo subcategorizador. Buscou-se examinar a hipótese de que essa opcionalidade gramatical pode divergir do ponto de vista do processamento sentencial, acarretando, no âmbito de implementação em desempenho linguístico, uma diferenciação das duas construções gramaticalmente possíveis. O exame baseou-se em um experimento psicolinguístico para o qual foi escolhida uma tarefa de grande precisão na localização dos eventos linguísticos que causam ônus diferencial no processamento, a maze task. Os resultados trazem evidências de que a posição de sujeito pós-posto aos verbos inacusativos acarreta facilitação sistemática do processamento de sentenças com verbos inacusativos para os falantes do português do Brasil. PALAVRAS-CHAVE: processamento sentencial; verbos inacusativos; opcionalidade; sintaxe RESUMEN: Este estudio se ocupa de la opcionalidad de posición del sujeto sintáctico de verbos monoargumentales inacusativos en posición prepuesta o pospuesta al verbo subcategorizador. Se ha tratado de examinar la hipótesis de que esta opcionalidad gramatical puede ser diferente desde el punto de vista del procesamiento de oraciones, lo que resulta, en el ámbito de la realización en actuación lingüística, en una diferenciación de las dos construcciones gramaticalmente posibles. El análisis se ha basado en un experimento psicolingüístico para el cual se ha elegido una tarea de alta precisión en la ubicación de eventos lingüísticos que provocan efecto diferencial en el procesamiento, la maze task. Los resultados proporcionan evidencias de que la posición de sujeto pospuesto a los verbos inacusativos acarrea facilitación sistemática del procesamiento de oraciones con verbos inacusativos para los hablantes del portugués de Brasil. PALABRAS CLAVE: procesamiento de oraciones; verbos inacusativos; opcionalidad; sintaxis.ABSTRACT: This is a study about the optionality observed in the placement of syntactic objects of unaccusative monoargumental verbs in Portuguese. These verbs allow for both pre-verbal or post-verbal subjects in this language. We sought to investigate the hypothesis that such grammatical optionality may diverge from what is observed in sentence processing, therefore creating a separation of the two grammatically possible constructions at the level of their inplementation as linguistic performance. Our investigation was based upon a psycholiguistic experiment for which we employed a type of task that allows for very precise localization of processing events leading to higher processing costs: the maze task. Our results provide evidence that post-verbal syntactic subjects in sentences with uaccusative verbs yield systematically less costly sentence processing for speakers of Brazilian Portuguese.
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