Possible alternatives to tri-bimaximal mixing are presented based on other symmetry principles, and their predictions for |U e3 |, sin 2 θ 12 and sin 2 θ 23 are compared to the present neutrino mixing data. In some cases perturbations are required to give better agreement with the data, and the use of a minimal approach is illustrated. Precise experimental determinations of the mixing parameters will be required to decipher the correct mixing pattern and to pin down the appropriate flavor symmetry. *

We perform numerical fits of Grand Unified Models based on SO(10), using various combinations of 10-, 120-and 126-dimensional Higgs representations. Both the supersymmetric and non-supersymmetric versions are fitted, as well as both possible neutrino mass orderings. In contrast to most previous works, we perform the fits at the weak scale, i.e. we use RG evolution from the GUT scale, at which the GUTrelations between the various Yukawa coupling matrices hold, down to the weak scale. In addition, the right-handed neutrinos of the seesaw mechanism are integrated out one by one in the RG running. Other new features are the inclusion of recent results on the reactor neutrino mixing angle and the Higgs mass (in the non-SUSY case). As expected from vacuum stability considerations, the low Higgs mass and the large top-quark Yukawa coupling cause some pressure on the fits. A lower top-quark mass, as sometimes argued to be the result of a more consistent extraction from experimental results, can relieve this pressure and improve the fits. We give predictions for neutrino masses, including the effective one for neutrinoless double beta decay, as well as the atmospheric neutrino mixing angle and the leptonic CP phase for neutrino oscillations. *

Ruling out the inverted neutrino hierarchy with neutrinoless double beta decay experiments is possible if a limit on the effective mass below the minimal theoretically possible value is reached. We stress that this lower limit depends strongly on the value of the solar neutrino mixing angle: it introduces an uncertainty of a factor of 2 within its current 3σ range. If an experiment is not background-free, a factor of two in effective mass corresponds to a combined factor of 16 improvement for the experimental parameters running time, detector mass, background level and energy resolution. Therefore, a more precise determination of θ 12 is crucial for the interpretation of experimental results and the evaluation of the potential and requirements for future experiments. We give the required half-lifes to exclude (and touch) the inverted hierarchy regime for all double beta decay isotopes with a Q-value above 2 MeV. The nuclear matrix elements from 6 different groups and, if available, their errors are used and compared. We carefully put the calculations on equal footing in what regards various convention issues. We also use our compilation of matrix elements to give the reachable values of the effective mass for a given half-life value. *