This article considers the potential of a revival of interest in theories of practice for the study of consumption. It presents an abridged account of the basic precepts of a theory of practice and extracts some broad principles for its application to the analysis of final consumption. The basic assumption is that consumption occurs as items are appropriated in the course of engaging in particular practices and that being a competent practitioner requires appropriation of the requisite services, possession of appropriate tools, and devotion of a suitable level of attention to the conduct of the practice. Such a view stresses the routine, collective and conventional nature of much consumption but also emphasizes that practices are internally differentiated and dynamic. Distinctive features of the account include its understanding of the way wants emanate from practices, of the processes whereby practices emerge, develop and change, of the consequences of extensive personal involvements in many practices, and of the manner of recruitment to practices. The article concludes with discussion of some theoretical, substantive and methodological implications.
Multi-disciplinary studies of consumption have proliferated in the last two decades. Heavily influenced by notions of 'the consumer' and tenets of 'the cultural turn', explanations have relied preponderantly upon models of voluntary action contextualised by webs of cultural meanings which constitute symbolic resources for individual choice. Arguably, the cultural turn has run its course and is beginning to unwind, a consequence of internal inconsistencies, misplaced emphases and the cycle of generational succession in theory development in the social sciences. Theories of practice provide a competing alternative approach which contests the colonisation of consumption by models of individual choice and cultural expressivism. To that end, this article explores the use of theories of practice as a lens to magnify aspects of common social processes which generate observable patterns of consumption. It is suggested that theories of practice might provide a general analytic framework for understanding consumption, one whose particular emphases capture important and relevant aspects overlooked by previously dominant approaches to consumption as culture. This article reviews reasons for the emergence of theories of practice and isolates some of their distinctive emphases. Strengths and weaknesses of the theory of practice as an approach to consumption are discussed.
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This paper explores the potential of Bourdieu's approach to capital as a way of understanding class dynamics in contemporary capitalism. Recent rethinking of class analysis has sought to move beyond what Rosemary Crompton (1998) calls the 'employment aggregate approach', one which involves categorizing people into class groups according to whether they have certain attributes (e.g. occupations). Instead, recent contributions by Pierre Bourdieu, Erik Wright, Aage Sorensen, and Charles Tilly have concentrated on understanding the mechanisms that produce class inequalities. Concepts such as assets, capitals and resources (CARs) are often used to explain how class inequalities are produced, but there remain ambiguities and differences in how such terms are understood. This paper identifies problems faced both by game theoretical Marxism and by the rational choice approach of Goldthorpe in developing an adequate approach to CARs. It then turns to critically consider how elements of Bourdieu's approach, where his concept of capital is related to those of habitus and field, might overcome these weaknesses. Our rendering of his arguments leads us to conclude that our understanding of CARs might be enriched by considering how capital is distinctive not in terms of distinct relations of exploitation, but through its potential to accumulate and to be converted to other resources. This focus, we suggest, sidesteps otherwise intractable problems in CAR based approaches.
The concept of omnivorousness has become influential in the sociologies of culture and consumption, cited variously as evidence of altered hierarchies in cultural participation and as indicative of broader socio-cultural changes. The ‘omnivore thesis’ contends that there is a sector of the population of western countries who do and like a greater variety of forms of culture than previously, and that this broad engagement reflects emerging values of tolerance and undermines snobbery. This article draws on the findings of a study of cultural participation in the UK to explore the coherence of the omnivore thesis. It uses a survey to identify and isolate omnivores, and then proceeds to explore the meanings of omnivorousness through the analysis of in-depth, qualitative interviews with them. It concludes that, while there is evidence of wide cultural participation within the UK, the figure of the omnivore is less singularly distinctive than some studies have suggested.
This paper addresses some general issues concerning consumption that arise from the work of Bauman, Beck and Giddens. All maintain that biography is a reflexive project and that life-styles and consumption are critical to identity-formation and re-formation. Bauman, especially, maintains that this is a source of anxiety, the freedom implied by consumer choice entailing a commensurate degree of personal responsibility. He observes, for instance, that a function of advertising is to assuage the self-doubt that accompanies choice. I seek to argue that these accounts of the impact of reflexive modernisation on self-identity are misjudged. Consumption would be a much less pleasurable practice if it was both subject to ever-expanding free choice and the decisions made were fundamental components of a reflexive process of identity-formation. Indeed, the consequence might well be high and visible levels of distress among those individuals most deeply involved. That this is not apparent suggests that the relationships specified between the process of identity-formation and consumption is tendentious. Consumption may be anxiety-provoking for some groups; there is a real element of risk involved in choosing inappropriately. But there are many mechanisms that serve to compensate. I explore those mechanisms, suggesting that anxiety is avoided through certain processes of group identification and social regulation which the reflexive modernisation thesis claims have atrophied. I conclude that such considerations require that these theories about the relationship between consumption and self-identity be modified.
This paper argues that the emergence of convenience food reflects the re‐ordering of the time‐space relations of everyday life in contemporary society. It is suggested that the notion of convenience food is highly contested. Britons are ambivalent about serving and eating convenience food. However, many people are constrained to eat what they call convenience foods as a provisional response to intransigent problems of scheduling everyday life. A distinction is drawn between modern and hypermodern forms of convenience, the first directed towards labour‐saving or time compression, the second to time‐shifting. It is maintained that convenience food is as much a hypermodern response to de‐routinisation as it is a modern search for the reduction of toil. Convenience food is required because people are too often in the wrong place; the impulse to time‐shifting arises from the compulsion to plan ever more complex time‐space paths in everyday life. The problem of timing supersedes the problem of shortage of time. Some of the more general social implications of such a claim are explored.
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