“…Indeed, this argument for the use of practice theories in the context of luxury consumption is in line with Warde's (2005, p. 137) view of consumption through the perspective of theories of practice in that he defines consumption as ''a process whereby agents engage in appropriation and appreciation, whether for utilitarian, expressive or contemplative purposes, of goods, services, performances, information or ambience, whether purchased or not, over which the agent has some degree of discretion'' (emphasis added). We argue that a practices approach can shed new light on luxury consumption, including the ways in which norms and the consumption environment come into play in fostering specific types of behaviour, which, according to Warde (2014), has been neglected in accounts of practice theories. By analysing consumption through practice theories, we are forced to centre on consumption processes and to explore the ways in which practices are learned, shared, undertaken and advanced in social life, as well as how they might be dependent on complex circumstances (Wheeler 2012), including the consumption place (Everts et al 2011).…”