Architecture and fashion are different in the product. The high consumptive nature of fashion followers turned it into a commercial field for the designers, in contrast to the architectural products that can be worth up to billions of money, which makes architecture difficult to renew its design in a short time. The western fashion cycle that changes every season, four times a year, is inversely related to the cycle of architecture that can last for years. Those things affected two phenomena of the recent issue of architecture and fashion, that (1) many buildings were found to be designed using fashion cycle principle that is always new and different since it can save the production costs, and (2) to satisfy their desire in design, some architects decided to switch the profession to become a fashion designer so they can produce more design in a year. This research focused on the first issue that aims to describe fashion as a commercial periodical concept that can be applied in the architectural field to increase the commercial value of the building and its environment through an example from the Western architecture in recent years. The paradigm used in the study is the post-positivistic type with qualitative research. The analysis technique used is a descriptive-explanative type through the non-textual content analysis of visual data (images, photos, and videos). The results showed that the essence of fashion as ‘clothes’, which alternated to always create a new image, is expected to continuously create innovations that can enrich the design field with less funding. On condition which did not affect the characters, the application of cross-concept and crossprofession had positive impacts on the development of architecture.