Fashion and commercialism in architecture

Abstract

Architecture and fashion are different in the product. The high consumptive nature of fashion followers turned it into a commercial field for the designers, in contrast to the architectural products that can be worth up to billions of money, which makes architecture difficult to renew its design in a short time. The western fashion cycle that changes every season, four times a year, is inversely related to the cycle of architecture that can last for years. Those things affected two phenomena of the recent issue of architecture and fashion, that (1) many buildings were found to be designed using fashion cycle principle that is always new and different since it can save the production costs, and (2) to satisfy their desire in design, some architects decided to switch the profession to become a fashion designer so they can produce more design in a year. This research focused on the first issue that aims to describe fashion as a commercial periodical concept that can be applied in the architectural field to increase the commercial value of the building and its environment through an example from the Western architecture in recent years. The paradigm used in the study is the post-positivistic type with qualitative research. The analysis technique used is a descriptive-explanative type through the non-textual content analysis of visual data (images, photos, and videos). The results showed that the essence of fashion as ‘clothes’, which alternated to always create a new image, is expected to continuously create innovations that can enrich the design field with less funding. On condition which did not affect the characters, the application of cross-concept and crossprofession had positive impacts on the development of architecture.

Function Transformation and Interaction of Ancient Chinese Architectures in Modern Times: Case Studies of Kuan and Zhai Alley and Daci Temple

“…According to Deapati and Wikantari, the traditional conflict between architecture and fashion is that the rapid iteration brought by commercialized nature in fashion cannot apply to the architectural transformation. In other words, architectures hold a more static and unchangeable feature than fashion since the huge funding in architecture [8]. However, the barrier between architecture and fashion may be broken up following post-modernism.…”

“…One crucial intention of this society is the attention to consumption satisfaction physically and aesthetically. Selling is the designers' priority [8]. Therefore, the preservation and unification of architectural style in the two examples result from consumer culture.…”