The concept of Servitization has been constantly developing since its outset, but in the last decade due to the irruption of Industry 4.0, the complexity of the concept and its typologies of value propositions have evolved considerably, opening up endless opportunities. In this sense, the main objective of this research is to show a summary review of the evolution of Servitization since its beginnings and the new typologies that are emerging due to the digitalization that arises through Industry 4.0. For this purpose, a systematic review of the leading databases in the field of services has been conducted. The results of the literature review show the potential of Servitization and the need to understand each reality in order to adapt to new capabilities that help the companies who become service-oriented benefit from major advantages. Ultimately, it can be concluded that, in the short term, Industry 4.0 and its new business models are the key, however, Servitization will continue to evolve to a point where all organizations will need to adapt to new trends.
Digitalization and the large amounts of information currently handled in the industry are increasing the complexity of servitization, specifically since the outset of Industry 4.0. In this sense, the objective of this study is to identify the needs and key factors of the clients of the study of origin of a leading company in the machine tool sector in the field of Industry 4.0, by conducting semi-structured surveys of different management profiles in leading companies in the automotive sector. The results obtained show eight new concepts grouped together with their respective key value factors that can serve to develop business models adapted to Industry 4.0 in the machine tool sector. A deeper analysis has made it possible to define the measurement of parameters/work systems and the service portfolio as the most outstanding concepts of this research, due to the improvement that contributes to reducing machine downtime and increasing productivity. Finally, it can be concluded that the scientific development of both concepts is an active field in the academic community, however, new concepts are included that open up new fields of research.
Key Words: Servitization, Digitalization, Industry 4.0, Customer Needs, Machine tool
Existing scientific articles on this subject show the great variety of technologies available and the multiple solutions they offer for a safer workplace, where workers can exploit their potential to increase their productivity.
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