Broiler industry is one of the important industry in the world. The producer around the world concerned about the industry growth. Broiler meat production in Asia is expected to rise due to the increasing in consumption. Malaysia also showed the same scenario. The industry became one of the important industry which is it able to contribute to Malaysian GDP. Besides, it be a staple food in Malaysia since it is the cheapest and safe source of meat and protein. Therefore, the production of broiler meat also expected to increase every year and the demand is expected to increase until the year 2020. The industry has capability and able to grow further to fulfil the demand. However, broiler producer is facing with various challenging issues in the changing and uncertainty environment which can increase risk to sustain and maintain the performance of farm that can affect food security in Malaysia. This paper will highlight the effect of food insecurity for Malaysia and the connection with technology.

Various research on logistics has been conducted to examine Logistics Service Provider (LSP) firm performances in many angles. This is important since logistics service has become an important industry globally and the trend also absorb in Malaysia`s commercial market. Growing in innovation trend was also effected logistics when demand on green logistics take place in international stages on awareness over environmental issues. In line with this development, halal-value creation concept also emerges and constructively contribute to the sustainability of the industry. Therefore, there is a discrepancy in the study of business models, particularly on the firm performance that have not yet been tested in the role of halal and green logistics as a catalyst for marketing strategies that can benefit a company. Thus, this concept paper will conduct an effort and check previous literature related to business performance to see the direct relationship on halal and green logistics as independent variable toward firm`s performance. Through this conceptual study, halal-green logistics will be dedicating as element of sustainability marketing in firm`s performance; which environmental and contamination issues will be highlights and address accordingly. This study will propose Resource-based View Theory as underpinning theory to prove inclination of relationship between variables. Finally, the paper will provide Halal-Logistics Value Chain conceptual framework as initiative to facilitate the global community of researchers and practitioners in understanding the diversity, meaning, and evolution of the halal-green logistics phenomenon in the context of emerging economies, also as improving firm performance.

The evolution of relationships based on collaboration between business partners has become a fundamental subject of research in the area of supply chain management; including poultry supply chain integration. Study in this field has focused on a range of integration models. This study focuses on integration of systems, processes and strategy which is important for poultry supply chain business partners to recognize the benefits of closely associating supply to demand. One need to realize that these benefits are not easily achieved without constraints. A conclusion was made by proposing that ‘Knowledge Based View’ is a resource that can contribute value, towards knowledge generation, acquisition and application among members within and between organizations.

The current paper conceptualises an innovative, sustainable social business contract farming model by blending three essential business aspects, namely, relational norms, social capital, and social business dimensions. In the case of contract farming, evidence shows that the social aspect and social business-based contract farming model are over-sighted. This study offers an efficient social business contract farming model by, first, reviewing the conventional contract farming model and, secondly, by developing and proposing a robust, multidimensional model for contract farming. This proposed framework may have profound implications for the agriculture sector and may provide a strong sustainable contract farming management guideline for the global agriculture industry.

The current knowledge-innovation led economy requires a new paradigm of innovation to address critical issues, among others, namely: poor social health, poor living conditions, poor education systems, public income inequality, massive unemployment, poor economic growth and lack of new technological advances. Thus this paper explores the concept of social innovation in the context of strategic knowledge management processes.  This paper suggested that social innovation is an outstanding solution in addressing social, economic and technological issues highlighted above, because the outcome of social innovation encompasses social, economic and technological payoffs concurrently. Strategic knowledge management processes, creates superior knowledge resource that is regarded as a new and novel solution that can be embedded into products, processes and services which in turn leads to the outcome of improving the quality of people’s life, stimulate economic growth and enhance technological advances i.e. social innovation. The old paradigm of innovation that refers to technological innovation is seen inadequate and obsolete in dealing with aforesaid social, economic and technological issues because it is very much focused and centred in fulfilling private needs. Therefore, social innovation and strategic knowledge management processes must be seriously considered by the policy makers, private sectors and also public institutions given the massive contribution that it might bring forward to many nations’ core aspirations.