Purpose The purpose of this study is to describe cosmetics purchase behavior of young, educated Muslim females in Malaysia and to explore its relationship with certain potential antecedents. Design/methodology/approach This study uses a survey on a sample of female consumers from four higher education institutions in the urban area of Bangi Selangor, Malaysia. From their respective institutions, 150 respondents were selected through the purposive sampling method. Self-administered questionnaire has been used to gather information from the respondents. The survey data were analyzed using descriptive, t-test and correlation analyses to accomplish the study objectives. Findings The study indicates that millennial Muslim cosmetic purchase behavior falls under the “Limited Decision Making” classification. The classification is due to the pattern of pro-active behaviors exhibit through the information search for details about ingredients, halal clue, countries of origin, health safety guarantee and the benefits of the cosmetic products. Young, educated female consumers adore branded cosmetic items and show willingness to accept higher prices for the branded items. Despite brand consciousness, they demonstrate a relatively high concern on the halalness of the product. Based on the correlation analysis, all variables were found to be significant and the most significant of them was brand. Research limitations/implications Millennial consumers are information technology savvy and have access to vast information about products. As a result, the findings reiterate that millennial consumers demonstrate different purchase behavior, which is worth exploring by future researchers. In addition, other latent antecedents such as religiosity and world view are worth including in future studies. Practical implications Cosmetic manufacturers and marketers must ensure that their products signal positive images to fit the expectations of young and educated Muslim consumers. Although brand conscious, such consumers demonstrate prudent behavior in terms of searching for halalan and toyyiban products. Originality/value This study adds value in the area of halal product marketing because of two unique focuses. First, it examines the purchase of cosmetic products, which are relatively understudied compared to halal food. Second, it considers the perspectives of educated Muslim millennials, who are expected to demonstrate more specific purchase behaviors than a generalized millennial group. Therefore, the originality of this study revolves around the consideration of these two aspects, which are relevant to contemporary business marketing discussions.

Coronavirus outbreak is the latest world tragedy that have affected all sectors in economy. The lockdown, confinement, limited movement order and social distancing are amongst the preemptive governments' effort to safeguard the public health. While recognizing the importance of the national order in preventing the immense spread of the virus, the authors contend that there are certain undiscovered impacts of the control order policy on SMEs in Malaysia. The objectives of this article are to scrutinize the implications of the Covid-19 Movement Control Order (MCO) on SMEs businesses and to identify survival strategies based on the owners' perspectives. The study applies qualitative approach conducted through phone-based interviews with six selected SMEs' owners during the first phase of control order from March 18, 2020 to March 31, 2020. In summary, the impacts of MCO on SMEs are classified into the operational problems (i.e. operation distruption; supply chain distruption; foresighting the future business direction) and the financial problems (i.e. cash flow imbalance; access to stimulus packages; risk of bankcruptcy). Meanwhile, the major themes of current survival strategies fall under the financial and marketing strategies. The paper recommends few suggestions for future research work, business development agencies and entrepreneurs.

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Purpose: Social entrepreneurship emphasizes on the social value creation through adoption of market-like behaviors. This study aims to explore the relationship between entrepreneurial orientation (EO) and two independent variables

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Mosque plays important roles as the religious organization among Muslims. Despite a sacred place, there are some other socio-economic roles are carried out by these institution such as the Islamic teaching and learning centre, waqf and zakat (alms) management and hearse management. Nevertheless, currently there are increasing number of economic activities executed by mosque leaders to serve the local Muslims community. This study assesses the relationship between strategic orientation initiatives and mosque’s economic performance. The data is gathered through a structured questionnaire that was distributed amongst the mosques management committee leaders in the State of Selangor. The outcomes of path model analysis highlighted two important findings. First, the strategic orientation does exist among mosques management committee leaders. Second, relationship between strategic orientation and mosques non-financial performance is significantly related. The empirical evidence provides important initial exploration on enhancement of strategic orientation theory in the context of religion based organization. Drawing from the findings, we promote strategic choice for future mosque’s strategic engagement with certain types of valuable community based economic activities.

This study aims to validate the existence of "rational sympathy" and "universal benevolence" prescribed by Smith's Moral Sentiment Theory among business entities during the COVID-19 pandemic outbreak. The study has optimized the qualitative analysis on secondary data to gain an introspective pertaining to the objectives. The analysed subjects consist of the news reporting on the action taken by particular business actors during the pandemic outbreak and movement order control. The material are analysed in terms of the prescribed dimensions comprise of voluntary-based action, non-reciprocal giving and aim the good cause of society. The findings indicate that rational sympathy and universal benevolence do exist within the current context of business environment. The business participants' rational sympathy and self-interest motive has benefited the society through the offering a wide range of products and services during the normal situation and tranquillity context. Nevertheless, in the highly agitated and disturbance context, the business players resort to universal benevolence motive, thus giving their utmost priority to the greater interest of the state and sovereignty.