The purpose of this paper is to investigate the effect of consumer’s attachment styles as a moderator in the impact of brand personality on its brand attachment. This research investigated the preferred brand personality of anxious and avoidant attachment consumer, their likelihood to be attached to that brand and how they respond to any changes in brand personality. A total of 300 students were surveyed. Their attachment style and their response towards sincere and exciting personality and its brand attachment were assessed. Empirical study shows that anxious attachment style consumer preferred sincere brand personality, tends to be attached with it and did not respond to any changes in brand personality. Avoidant attachment style people on the other hand have a stronger relationship with the exciting brand personality, are not likely to be attached to it and will respond to changes in brand personality. This study implies that marketers should get to know their targeted market’s attachment style prior coming out with the suitable brand personality.
The implementation of effective pedagogy in instructional strategies is an interesting discussion among educationists due to the rapidly transformation in educational context. The aims of this study is to identify the current literature related to effective pedagogy in primary education and highlights its categories in teaching learning situation. The method used in this study is literature approach by reviewing 15 current journal articles in five years, from 2017 to May 2021. The study shows that several characteristics of effective pedagogy still attract the researchers to discuss in their papers during the current five years. The fundamental characteristics of effective pedagogy frequently highlighted in primary education are: classroom management, teachers` competences, instructional strategies, valuable learning, and students` achievement. The conclusion of this study, several current literatures highlight that the effective pedagogy is the general view of teachers to specify their action to carry out the new strategies, approaches, and methods to fostering primary school pupils.
This exploratory study is an attempt to investigate the work-the role of teachers in drug abuse prevention in schools. The drug is one of the forbidden item consumed by human. Nevertheless, students who are still too young got exposed to the drug. Having a good teacher will greatly prevent the students to abuse the drug. Teachers' roles have resulted as the key factor for the prevention of the consumption of drug because students spend most of their quality time at school. This paper is intended to study the possibility of the existence of the role of teachers in drug prevention in schools in Malaysia. A mixed methods research design shall be deployed for the study. A conceptual framework with factors such as teaching competency, teachers' self-efficacy, the teaching-learning process in the classroom, and school environment.
<span lang="EN-US">This study aims to discuss two important variables in teachers’ role as educators in elementary school institutions, namely mentoring and professional development. Mentoring is believed to help teachers to enhance their teaching quality and students’ involvement. Professional development refers to teachers’ skills in implementing activities in their teaching-learning process. The method used in this study is literature review by identifying, selecting, analyzing and synthesizing relevant previous articles or data related to the topic. The result of the study confirms that there are five factors contribute to the implementations of a mentoring strategy for teachers’ professional development in elementary school, such as: (1) Teamwork approach; (2) Teachers’ attitude; (3) Exchange of information; (4) Continuous learning; and (5) Teaching skills improvement. The study concludes that a mentoring strategy plays significant role to improve teachers’ professional development during their educational services. The implementation of mentoring is not limited to novice teachers, but it should be applied for all teachers as a manifestation of lifelong learning.</span>
Effective beginning teacher induction program is seen by many scholars as a vital support system for beginning teachers to negotiate the early years of their careers, which are characterized by many trials. This paper attempts to explore the beginning teacher induction practices in Malaysia and the jurisdiction of Victoria, Australia. The paper focuses on basic components of the induction programs and its unique features. Method used for this study is library research. The paper starts with history and definition of beginning teacher induction before discussing the challenges that beginning teachers endure in their early days. The paper then examines the beginning teacher induction programs in Malaysia and jurisdiction of Victoria, Australia. Finally, a comparison between Malaysian and Victorian induction programs are highlighted.
The teaching profession has been consistently ranked as the most stressful job in the world today. Teachers who experience prolonged exposure to high levels of work-related stress can find there to be a detrimental effect on their physical health, mental health, social life, and work performance. This study aims to characterise the mental health and wellbeing of secondary school teachers in Malaysia according to gender and age group. We examined burnout levels among 776 secondary school teachers who were measured across three dimensions (i.e., depersonalisation, emotional exhaustion, and personal accomplishment), as well as their sources of stress, manifestations of stress, and psychological symptoms. The quantitative data analysis revealed that most of the teachers had experienced burnout in terms of their personal accomplishments, work-related stressors, and time management, and that it mostly manifested as fatigue. Overall, the sample of secondary school teachers in Malaysia indicates a risk of poor mental health. Further psychological interventions and self-care programs are suggested to help secondary school teachers cope with the early signs of burnout.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.