The social phenomenon that was born from the expression of piety of the Muslim middle class in Southeast Sulawesi is no longer only concerned with Ansich’s faith. This is interesting to explore because it involes specific actors and capital (industry), and furthermore it also involves a religious dimension in which the Muslim community struggles with a space that continues to experience globalization and economic contestation in the midst of becoming devout Muslims. In this paper, Bayat’s post- Islamic approach was used to portray the atmosphere of the trend of Islamization of tastes and fashion of the Muslim middle class in Kendari City.The results of this research found that the relationship between consumption and piety in the Muslim midle class community in Southeast Sulawesi has occurred in the space of Islamization through three popular Islamic da’wah institutions: Wahdah Islam, Muaz bin Jabal and and the congregation of the recitation of Abdullah Taslim. The resulting segmentation can be seen in the Muslim middle class in the city of Kendari who like to use Islamic symbols in fashion and halal food. They are scattered in government institutions, bahtera mas hospital, and other government offices, as well as public campuses in the region. The resulting impact can be seen in the development of sharia-labeled industries and stalls related to fashion and halal food. The owner of the sharia industry in Kendari City is related ideologically and fiqh with the three groups of da’wah. This indicates that the trend of Islamization of Muslim societies does not only concern politics and the state. There is a preference for the soft (non-political) Islamic path where the satisfaction of Islamization is achieved through the inclusion of a sharia identity in daily life. Keywords: piety, Islamization, taste and fashion
Facts and news hoaxes about Covid-19 are widely scattered in the media. This creates panic and confusion in the audience. In the midst of public confusion about the confusion of information, on the other hand the figure of a preacher or "virtual opinion leader" often provides views on topics circulating in society and social media from an Islamic point of view, through the da'wah they convey. This study aims to examine the role of virtual dai-dai in providing literacy to the public regarding Covid 19 messages on social media. This type of research is descriptive qualitative. Data collection was done by interview method. This research was conducted in Baruga District, Kendari City. The criteria for informants are in the age range of 17-30 years, social media users, and often access religious lectures from social media such as YouTube, Instagram and Facebook. Based on the results of the study, the virtual dai-dai who gave the most literacy to messages related to Covid 19 were Ustadz Das'at Latief, Ustadz Somad and Aa Gym. Ustadz Das'at Latif relatively often appears to give explanations regarding Covid 19, both in mainstream media and in virtual media, even the Ministry of Health uses him in public service advertisements for Covid 19. The style of language that is interspersed with humor, uses a typical Sulawesi speaking style to make the audience more easily understands the explanations of the preachers in reviewing the Covid 19 problem from the point of view of the Qur'an and Hadith. In the midst of a crisis of public trust regarding information circulating in the community, there is another power that can provide this understanding, namely the power of virtual dai-dai.
Merebaknya virus Covid-19 diberbagai penjuru dunia khususnya di Kota Kendari menyebabkan terjadinya perubahan yang sangat signifikan terhadap pendapatan para pelaku usaha mikro yang berada di Eks MTQ Kota Kendari bahkan ada beberapa yang menutup sementara usaha yang dijalani.Sehingga hal ini yang melatarbelakangi penulis untuk mengetahui strategi peningkatan usaha yang dilakukan pelaku usaha mikro di Eks MTQ Kota Kendari pada masa pandemi Covid-19 dan perspektif etika bisnis Islam terhadap strategi peningkatan pelaku usaha mikro Eks MTQ Kota Kendari.Penelitian ini menggunakan pendekatan kualitatif. Dan metode yang digunakan melalui metode wawancara, metode observasi, dan metode dokumentasi.teknik analisis data yang digunakan adalah verifikasi. Dengan pengujian keabsahan data menggunakan teknik triagulasi sumber.Hasil penelitian yang diperoleh adalah strategi peningkatan usaha yang dilakukan pelaku usaha mikro Eks MTQ Kota Kendari yaitu dengan selalu menerapkan protokol kesehatan, beralih ke penggunaan media online, dan menerapkan promo pada penjualan. Dan strategi peningkatan usaha yang dilakukan pelaku usaha Eks MTQ Kota Kendari telah sesuai dengan perspektif etika bisnis Islam yakni diantaranya kejujuran, amanah, adil, tidak melakukan gharar, dan tidak melakukan penimbunan barang namun sebagian ada yang masih belum menunaikan shalat lima waktu sebagai kewajibannya.
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