Purpose This paper aims to find out what causes differences in understanding the concept of halal tourism between the government and stakeholders, which results in the slow development of halal tourism and the emergence of doubts for stakeholders who want to be part of halal tourism in Bandung. Design/methodology/approach This study used a qualitative research method, and then the results presented the Fishbone Diagram (Cause and Effect) of halal tourism concept in the City of Bandung. A case study approach is in accordance with the Bandung City branding as the halal tourism destination in Indonesia. The informants are the halal tourism stakeholders, consumers, the government and the tourism community. Findings Even though the level of Muslim tourist's arrival in Bandung has always been increasing, what was proclaimed by the government is unclear related to the halal tourism concept. The ambiguity of the halal tourism concept spread in Bandung impacts the absence of clear standardization of supporting facilities and accommodation and the emergence of anxiety and mistrust of stakeholders in applying the halal concept into their tourism business in Bandung. Research limitations/implications This study was only conducted in Bandung City, Indonesia; hence, it lacks generality. Accordingly, future studies can expand to several potential halal tourism cities in Indonesia and halal tourists outside Bandung as informants. Originality/value To the best of the authors’ knowledge, this is the first practical paper that provides a detailed and comprehensive description of the different concepts of halal tourism in the city of Bandung.
Background: According to the 2018 World Giving Index by the Charities Aid Foundation (CAF), Indonesia ranked first in the world giving index for the first time. However, the emergence of digital alms practices in Indonesia has sparked controversy surrounding their compliance with usury laws, a deeply held belief in Islam. This has created an enigma within the Islamic community, as the Indonesian Ulema Council works to establish legitimacy for these practices. Given the multi-layered nature of these practices in society. Purpose: This paper aims to elucidate how the provider, specifically GoPay in this case, communicates digital alms to the public and how the Islamic community in Indonesia perceives and accepts it as a customary practice. Method: A qualitative research approach was employed for this article, focusing on conducting in-depth interviews and examining future studies and regulations pertaining to digital alms programs. Results: The findings of this study indicate that the implementation of digital alms programs has prompted a shift in the community’s giving habits from traditional direct methods to digital methods. This shift offers convenience to donors, who now have numerous options available to them. However, it is important to note that traditional beliefs surrounding alms emphasize direct interaction between the giver and the receiver, raising concerns about the potential for manipulation of alms before they reach the intended recipients. While this innovation has gained significant traction within the Islamic community, the use of financial technology introduces the possibility of inaccuracies and raises questions about the acceptance of its processes. Therefore, additional coordination and oversight with relevant parties are needed. Conclusion: Introducing digital alms programs has engendered new practices within the community for activities like almsgiving, enabling cashless transactions. However, there are still challenges to address, including ensuring the reliability and integrity of the process. This requires collaboration and supervision among stakeholders. Implications: The introduction of digital alms programs has prompted a transformation in community practices related to almsgiving and similar activities by embracing cashless methods.
Halal Tourism generally known as new concept of tourism industry that are particularly design for the muslims. Its important to be discussed because the sharia-based economic sector has been growing very rapidly lately, not only in the financial, culinary and fashion sectors but also in the tourism sector where the growth of Middle Eastern tourists is very rapid with a total of approximately 170,000 foreign tourists in 2018 and this figure is projected to increase to 250,000 foreign tourists in in 2019. The purpose of this study was to know how the communication strategy of halal tourism in Bandung. This made the researcher thought that halal tourism is important to be discussed specifically, especially in the Marketing Communication sector, besides its great potential, halal tourism itself requires strong branding so that the process of delivering information and the desires of visiting tourists will be even greater. The result of this study will be focused on Marketing Communication Strategy of Halal Tourism in Bandung. This study used a qualitative research method which the marketing communication strategy of halal tourism in Bandung was described in detail and clearly, then the final results presented the marketing communication strategy model. A case study approach was used in this study, and the validity of the data was tested by using data triangulation based on sources and experts in their fields. This marketing communication strategy is expected to be a reference for the marketing communication strategy of halal tourism in Indonesia.
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