One of the reasons for MSMEs being difficult to develop is a poor accounting system for those SMEs. Various factors cause this. This includes many MSME practitioners who do not want to think about complicated matters such as accounting and financial management issues. Financial administration that is well recorded will be able to optimize the professionalism of financial management. MSME entrepreneurs sometimes do not even know in real terms the amount of money they have, how much capital is spent, how much debt and receivables are, and whether their businesses have made a profit or even experienced a loss. This is the main problem why many MSMEs do not then get access to capital to formal financial institutions. Existing access cannot be utilized because it turns out that MSMEs neglect to implement financial administration in accordance with standards. One of the efforts made by Bank Indonesia to encourage increased business capacity and access to MSE financing is to provide a standardized and simple means of recording financial transactions. Bank Indonesia has sought an Accounting Application for Android-based Micro Small Business. This application is very easy to use and meets the Small and Medium Enterprise (EMKM) accounting standards. This application is named Si Apik. In connection with this, training and assistance were conducted on recording financial transactions and the use of Android-Based Accounting Applications (SiApik) to the managers of MSMEs in Cibeuti Village, Kawalu City, Tasikmalaya District. The implementation of this coaching will use the focus group discussion (FGD) method, on-site training, and out site training. Through this training and mentoring it is hoped that there will be an increase in understanding of financial records using an Android-based financial information recording application (SIAPIK) information systemABSTRAK:Salah satu penyebab UMKM sulit berkembang adalah sistem akuntansi yang buruk pada UKM tesebut. Berbagai faktor menjadi penyebab hal tersebut. Termasuk di dalamnya adalah masih banyak pelaku UMKM yang tidak mau memikirkan hal rumit seperti masalah akuntansi dan manajemen keuangan. Administrasi keuangan yang tercatat dengan baik akan dapat mengoptimalkan sisi profesionalisme pengelolaan keuangan. Pengusaha UMKM terkadang bahkan tidak mengetahui secara riil jumlah uang yang dimiliki, berapa modal yang dikeluarkan, berapa hutang dan pihutang, serta apakah usaha mereka telah mendapatkan laba atau bahkan mengalami kerugian. Inilah yang menjadi pokok permasalah mengapa banyak UMKM yang kemudian tidak mendapatkan akses permodalan ke lembaga keuangan formal. Akses yang ada tidak dapat dimanfaatkan karena ternyata UMKM lalai untuk menerapkan administrasi keuangan yang sesuai dengan standar. Salah satu upaya yang dilakukan oleh Bank Indonesia untuk mendorong peningkatan kapasitas usaha dan akses pembiayaan UMK adalah dengan menyediakan sarana pencatatan transaksi keuangan yang terstandar dan sederhana. Bank Indonesia telah mengupayakan sebuah Aplikasi Akuntansi untuk Usaha Mikro Kecil berbasis Android. Aplikasi ini sangat mudah digunakan dan telah memenuhi standar akuntansi Entitas Mikro Kecil Menengah (EMKM). Aplikasi ini bernama Si Apik. Sehubungan dengan hal tersebut dilakukan pelatihan dan pendampingan mengenai pencatatan transaksi keuangan dan penggunaan Aplikasi Akuntansi Berbasis Android (SiApik) kepada pengelola UMKM di Kelurahan Cibeuti Kecamatan Kawalu Kota Tasikmalaya. Pelaksanaan pembinaan ini akan menggunakan metode focus group discussion (FGD), on site training maupun out site training. Melalui pelatihan dan pendampingan ini diharapkan terdapat peningkatan pemahaman pencatatan keuangan menggunakan sistem informasi aplikasi pencatatan informasi keuangan (SIAPIK) berbasis Android.
Salah satu penyebab UMKM sulit berkembang adalah sistem akuntansi yang buruk. Berbagai faktor menjadi penyebab. Termasuk masih banyak pelaku UMKM yang tidak mau memikirkan hal rumit seperti masalah akuntansi dan manajemen keuangan.Administrasi keuangan yang tercatat dengan baik dapat mengoptimalkan sisi profesionalisme pengelolaan keuangan. Pengusaha UMKM terkadang tidak mengetahui secara riil jumlah uang yang dimiliki, berapa modal yang dikeluarkan, berapa hutang dan pihutang, serta apakah usaha mereka mendapatkan laba atau bahkan mengalami kerugian. Inilah yang menjadi pokok permasalah mengapa banyak UMKM yang tidak mendapatkan akses ke lembaga keuangan formal. Akses yang ada tidak dapat dimanfaatkan karena UMKM lalai untuk menerapkan administrasi keuangan sesuai standar. Salah satu upaya yang dilakukan oleh Bank Indonesia untuk mendorong peningkatan kapasitas usaha dan akses pembiayaan UMKM adalah dengan menyediakan sarana pencatatan transaksi keuangan yang terstandar dan sederhana. Bank Indonesia telah mengupayakan sebuah Aplikasi Akuntansi untuk UMKM berbasis Android. Aplikasi ini sangat mudah digunakan dan telah memenuhi standar akuntansi Entitas Mikro Kecil Menengah (EMKM). Aplikasi ini bernama Si Apik. Sehubungan dengan hal tersebut dilakukan pelatihan dan pendampingan mengenai pencatatan transaksi keuangan dan penggunaan SiApik kepada pengelola UMKM di Kelurahan Cibeuti Kecamatan Kawalu Kota Tasikmalaya.Pelaksanaan pembinaan ini akan menggunakan metode focus group discussion, on site training maupun out site training. Melalui pelatihan dan pendampingan ini diharapkan terdapat peningkatan pemahaman pencatatan keuangan menggunakan sistem informasi aplikasi pencatatan informasi keuangan (SIAPIK) berbasis Android.
The research is aimed to study the effects of television advertising on the consumer behavior. The research uses survey method. The object of research is household. The survey activites conducted in consumer's and producer's area, which are selected purposively. The research sample for each area is distinguished stratified random sampling based on rural-urban areas. To analyse data, the research uses Chisquare statistical method. The result of research are, television is an effective media as a tool of promotion to convey tea product information, the urban consumers are significantly reacted to response tea advertising from television. The advertising presentation of tea product on television with the low frequency (<34 times/month) can signiv1cantly affect the response of urban consumers to consume that product. The consumers group proportion which has an interest or not is not significantly different with the consumer group proportion which is response or not; The consumers group proportion which is response the tea advertised is significantly be in urban area, and which is not response is be in rural area; It is expected, the consumer reaction to response advertising is effected by family income and tea subtitution capacity; The families are refence for getting tea product information of 20% consumer, and 9% family consumers obtain the information of augmented product. To support the effectiveness of advertising on the television need to be formulated the benefit of family reference, personal selling, health benefit and tea comfort of well tea boiling, and to emphasise for creatmg of consumers perception with frequency.Key words: advertising. tea. behaviour, family-consumers. ABSTRAKPenelitian ini bertujuan mempelajari pengaruh iklan televisi terhadap perilaku konsumen. Penelitian menggunakan metode survei. Objek penelitian digunakan ibu rumah tangga. Penelitian dilakukan di daerah produsen dan daerah konsumen yang d1pilih secara purposive. Contoh penelitian dipilih dengan metode stratified random sampling menurut strata desa-urban. Metode analisis data menggunakan analisis ChiSquare. Hasil penelitian menyimpulkan; Televisi merupakan media yang efektif untuk mengiklankan produk teh. Konsumen di daerah urban bereaksi sangat nyata dalam merespon iklan teh dari televisi. Penayangan iklan teh dalam televisi dengan frekuensi rendah (<34 kali/bulan) secara nyata dapat mempengaruhi konsumen di daerah urban. Proporsi kelompok konsumen tidak berbeda nyata antara yang menyatakan minat-tidak minat dengan yang merespon-tidak merespon teh sesuai iklan; proporsi konsumen yang merespon teh sesuai iklan secara nyata berada di daerah urban, sedangkan yang tidak merespon berada di daerah rural. Reaksi konsumen dalam merespon teh sesuai iklan televisi diduga dipengaruhi oleh pendapatan keluarga dan daya subtstitusi teh. Keluarga 1 Masing-masing adalah Staf Peneliti pada Pusat Penelitian Teh dan Kina Gambung.
The importance of brand awareness on android smartphone products can certainly boost consumer buying interest especially through brand ambassadors who will be able to communicate the values of the brand or product effectively to the target market, the strength of the brand ambassador is thought to have an influence that can increase trust. The purpose of this study was to see the influence of brand ambassadors on purchase intention through brand awareness. The survey was conducted on 110 Android smartphone users who have just made purchases for less than 1 year. The analytical tool used in this research is SEM analysis with brand ambassador as the independent variable, brand awareness and purchase intention as the dependent variable. The results of this study indicate that brand ambassadors have a direct effect on brand awareness and purchase interest, and brand awareness has an effect on purchase intention. Therefore, the better the brand ambassador strategy which includes visibility, credibility, attraction, and power will increase awareness which has an impact on increasing consumer buying interest in Android smartphones in Tasikmalaya.
In making investment decisions, many things can affect an investor; among others, are investor's competence and confidence. This study aims to measure the effectiveness of an investor's competence and overconfidence in making investment decisions. The sample measurements were carried out by judgment sampling of 30 respondents of novice investors. The analytical tool in this study is the multiple regression analysis. The results of the study show that competence does not affect investors in investment decisions, while investment decisions are influenced by an investor's overconfidence.
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