Because the study of toponyms is a resource for understanding the linguistic traits and also the man who gave the name, this study was conceived to make contributions related to the aspects of the physical and cultural means in which these names were created, becoming part of the Portugal Toponymic Atlas (Projeto Atlas Toponímico de Portugal-ATPor). Thus, this dissertation aims to verify which semantic feature are present at toponyms of the municipality of Braga, Portugal, recovering transparent and opaque motivations involving such denominations as well as analyzing structurally the place names in the aforementioned municipality. Based on Dick's work on the scientific theory and analysis of toponyms in their semantic variants in Brazil (begun in 1980) and on the application of these concepts by Carvalhinhos to toponyms in Portugal (starting in 1998), we gathered historical and linguistic records regarding particular issues in Toponymy and, by extension, Onomastics as the science of names, in order to determine the motivational profile of place names in Braga. The constitution of the corpus and the methodology were based on toponymic Atlas' production parameters, making it possible to systematize and quantify data to describe the local toponymy. Among the four-hundred and fortythree toponyms analyzed, four-hundred and nineteen were classified in toponymic taxonomies, indicating a motivational pattern for the dynamic of naming geographic entities in Braga municipality. Toponymic retrieval allowed to find out names related to the pre-Roman period and, especially, medieval times to be found, providing evidence of aspects of the physical context and social themes that regard the V to XII centuries. On the one hand, many place names originating from a place's physical nature reflect the geomorphology, vegetation and mineral makeup of the soil. On the other, medieval manners of demarcating property, displaying social facts and constituting human settlements are active in the anthropo-cultural origin of the majority of the surveyed toponyms analyzed. In this situation, we identified archaisms, showing continuing use of denominations at the location.
After being practiced for nearly three decades in the city of São Paulo for privately-owned venues such as cinemas, theaters and, more recently, sports stadiums, the sale of naming rights is being applied to state-owned spaces: in April 2020, the Companhia do Metropolitano de São Paulo (Cia. do Metrô) announced a plan to grant to private exploitation the right to name its stations. This article analyzes this plan, its premises and expectations. It concludes that, while a series of conflicts related to the memory of the city and its spatial landmarks have been identified by recent studies on toponymic commodification and suggested by the city’s antecedents on this matter, such conflicts do not seem to be considered in the plan’s agenda.
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