RRI Purwokerto has developed a production program called "Ketoprak", which presents local culture and attracts many listeners because its packaging is considered closer to the audiences. The program emphasizes cast members' creativity and improvisation of the characters. Each actor takes on the script made by the director as a guide, either in the form of a storyboard or some notes relating to ketoprak. The problem faced by RRI Purwokerto is that not all directors are able to understand the character and spirit of ketoprak artistry due to the cultural background of each director. In addition, not many directors are interested in directing ketoprak because they tend to prefer to direct dramas, which are perceived more general in nature and have less complicated production processes. This research used a theoretical approach of directing and the concept of ketoprak, which was elaborated descriptively, with the analysis of the production stages, starting from the planning stage, the production stage, and the post-production stage. Planning began with analyzing the script, understanding the characters and optimizing the cast role in the production script. The production stage started when the director maximizes the role through sound, intonation, speed, and harmonization of characters in dialogue. The post-production stage further strengthens the nuances that describe places and events through music and sound effects.
Program TEKNOTANI produksi TVRI Yogyakarta, masih menjadi siaran andalan bagi warga tani di wilayah Yogyakara. Sebagai program siaran andalan, TEKNOTANI diproduksi dengan kolaborasi di luar studio (outdoor) dan di dalam studio (indoor), dimana produser merangkap sebagai penulis naskah, tenaga kreatif serta tenaga kontinuitas siaran. Tujuan dari penelitian ini adalah untuk mengetahui proses produksi program TEKNOTANI di LPP TVRI Yogyakarta. Metode penelitian ini menggunakan pendekatan kualitatif, yaitu prosedur penelitian yang menghasilkan data deskriptif berupa kata-kata tertulis atau lisan dan perilaku yang teramati dari empat narasumber. Teknik pengumpulan data dalam penelitian ini meliputi wawancara, observasi perilaku tertentu, mempelajari dokumen tertulis, atau memeriksa visual image. Hasil yang di capai dalam penelitian ini meliputi tiga tahap, yaitu tahap pra-produksi diawali dengan pencarian materi program yang bisa didapatkan dari media cetak, media elektronik maupun dari media online, serta dari jaringan narasumber sebelumnya. Selanjutnya dilakukan survey di lapangan untuk mengetahui tepat tidaknya lahan yang akan di shooting serta melakukan koordinasi dengan narasumber, siapa saja yang akan dijadikan narasumber. Pada tahap produksi merupakan pelaksanaan shooting. Pada program TEKNOTANI ini shooting dilakukan dengan dua tahap yaitu tahap shooting untuk visualisasi di lapangan (outdoor) sebagai bahan insert saat produksi di studio serta shooting di studio (indoor). Hasil dari shooting di studio sudah merupakan hasil yang layak untuk disiarkan. Pada proses pasca produksi dilakukan untuk menyunting gambar dan suara yang telah diproduksi di luar studio atau di lapangan. Proses editing dilakukan melalui dua tahap yaitu editing offline, kemudian editing online.
Broadcast media has an important role in social life in Indonesia because broadcasting does not only act as an entertainment medium but provides information that is needed by the public. This is a challenge for LPP RRI where it is required to maintain its idealism and existence and attract the attention of listeners so that it can support and bridge the interests of the community. One interesting program is "Lintas Denpasar Pagi" because this program offers information and news that is actual and relevant to the local community so that it is expected to bridge the public interest. Therefore, it is necessary to develop a program strategy for the Lintas Denpasar Pagi program to contribute to society and maintain idealism and existence during tight competition in the broadcasting industry. The strategy is prepared using a descriptive research method with a qualitative approach, where data is obtained from interviews, observation, and documentation and data analysis using the SWOT approach. Based on the analysis that has been done, the Lintas Denpasar morning production team must pay attention to input from loyal and loyal listeners and partners who are collaborating. Then an initiative is needed to add to other market segmentations and take advantage of digital technology such as mobile applications and social media. To attract listeners, it is necessary to have up-to-date and up-to-date information about various things that the community needs as well as collaborating with various arts and cultural communities in Bali which can be a solution to attracting local listeners.
Abstract:RRI Purwokerto is a public broadcasting institution that must be able to serve his audience. Broadcasting media management which is implemented in LPP RRI Purwokerto based on vision and mission is reflected in each radio program. One of the Programs in LPP RRI is Dunia Dongeng. The program is carried by a storyteller who reads a story with many characters. The purpose of the research is to determine the management strategies to maintain the existence of the Dunia Dongeng program in LPP RRI Purwokerto using SWOT Analysis. According to SWOT Analysis, there is a lot of strength and opportunities such as the storyteller is a professional and the audience segmentation is kid community. The content quality of the story is good and meaningful. The time of broadcast is determined according to the needs of the audience. Interesting and varied presentation. The analysis result can become a recommendation to improve the quality and quantity of the audience.
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