2021
DOI: 10.31315/ijcs.v14i1.5056
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Strategic Analysis of “Lintas Denpasar Pagi” Radio Program at Rri Denpasar in Serving Public Interest

Abstract: Broadcast media has an important role in social life in Indonesia because broadcasting does not only act as an entertainment medium but provides information that is needed by the public. This is a challenge for LPP RRI where it is required to maintain its idealism and existence and attract the attention of listeners so that it can support and bridge the interests of the community. One interesting program is "Lintas Denpasar Pagi" because this program offers information and news that is actual and relevant to t… Show more

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“…A good strategy is needed to increase communicant segmentation and take advantage of digital technology such as smartphones and social media applications (Y. Wulandari & Wahyudin, 2021).…”
Section: Communication Strategymentioning
confidence: 99%
“…A good strategy is needed to increase communicant segmentation and take advantage of digital technology such as smartphones and social media applications (Y. Wulandari & Wahyudin, 2021).…”
Section: Communication Strategymentioning
confidence: 99%
“…Private radio broadcasting institutions prioritize commercial values in their programs so that many show entertainment, comedy, and music programs that are less educational. Although entertaining and impressed by many people, these events seem to leave a lot of local cultures behind (Wulandari & Wahyudin, 2021).…”
Section: Introductionmentioning
confidence: 99%