Abstract. This paper presents our initial study on Building Information Modeling (BIM) adoption urgency for architecture, engineering and construction (AEC) industry in Indonesia. Currently, BIM is being adopted by many countries around the world because of its' efficiency and other benefits. Meanwhile, most of AEC industries in Indonesia still using the conventional method and there are no regulations from Indonesian AEC authority for adopting BIM. With that situation, a study of BIM adoption in Indonesian AEC industries is important. This study uses a qualitative approach with explorative type. Input from the survey is evaluated qualitatively using content analysis, distribution analysis and correspondence analysis method. Based on analysis result, it shows that BIM as a mean to encourage a more sustainable approach in AEC industry is still in its development phase but it shows great potentials and it gives stakeholders a better way to achieve sustainable built environment. Current lack of awareness and understanding of BIM in Indonesia, particularly in the education sector, is a key factor that impedes BIM adoption and one that can be addressed by integrating BIM into AEC curriculum. Government and practitioners alike need to develop a strategic roadmap to pave way for successful BIM implementation.