The present study was conducted on 40 women representing the rural and urban areas of district Panipat (Haryana).The respondents were assessed by developing an interview schedule.It has been found that most of the urban women (62.50%) had fairly good knowledge of consumerism followed by about (35%) having medium knowledge and (2.50%) having low knowledge.Whereas,a complete reverse trend was observed in rural women i.e. only (7.50%) had high knowledge followed by (75.00%) having low knowledge and about (7.50%) had medium knowledge.Moreover,in case of utilization pattern of consumerism the rural women seldom or never utilized consumer education.Whereas,the urban women,most of the time always utilised their consumer education knowledge except in filing a complaint against the shopkeeper.
Personas are a rich source of user information that assists designers at various stages of the design process. HCI designers use personas to help them explicate the understanding of their target users. Design literature advocates that personas are not only a source of information about users but also a tool to empathize with them. This chapter reports observations from an experimental study done on novice designers on how empathizing with persona affected their design solutions. A total of 50 novice designers participated in this study. Participants were asked to solve a graphical design problem for the persona. The data collected was analyzed through expert rating on design solutions on the basis of directness of illustration of persona information and verbal protocols. On the basis of direct illustration of persona information on design solutions, it was observed that empathizing with persona helped designers to iterate more on design thinking.
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