Knowledge and Utilization of Consumer Education by Rural and Urban Women

Abstract

The present study was conducted on 40 women representing the rural and urban areas of district Panipat (Haryana).The respondents were assessed by developing an interview schedule.It has been found that most of the urban women (62.50%) had fairly good knowledge of consumerism followed by about (35%) having medium knowledge and (2.50%) having low knowledge.Whereas,a complete reverse trend was observed in rural women i.e. only (7.50%) had high knowledge followed by (75.00%) having low knowledge and about (7.50%) had medium knowledge.Moreover,in case of utilization pattern of consumerism the rural women seldom or never utilized consumer education.Whereas,the urban women,most of the time always utilised their consumer education knowledge except in filing a complaint against the shopkeeper.

Awareness of Consumer Rights on Marketing Practices in Kailali District of Nepal

“…In level of education, master and above educated consumers are highly significantly difference and comparatively more aware in their basic consumer rights. All these findings were similar to the previous studies (Rousseau & Vender, 1995, Sivaprakasam & Rajamohan, 2001Gokilavani & Nageswari, 2007;Siwach & Dahiya, 2009;Chandra, 2011;Thomas, 2013;Arora & Chaula, 2014;Parimila, 2016).…”

“…The results suggest that location (rural and urban) does not have an effect on awareness of basic consumer rights. The finding does not align with the previous researches (Rousseau &Venter, 1995;Sivaprakasam & Rajmohan, 2001;Siwach & Dahiya, 2009;Chandra, 2011;Khan, 2013;Thomas, 2013, Parimila, 2016.…”

“…In India, a study exposed the positive evidences from their study of Knowledge and Utilization of Consumer Education by Rural and Urban Women. There were significance differences between urban and rural women consumers regarding the knowledge and utilization of consumer education (Siwach & Dahiya, 2009) Chandra (2011) analyzed that different locations, education level, occupation and income level of consumers have significance difference in their purchase behaviour for non-durable consumer goods in Raipur district, India and study found that the consumer of different residential background and occupation are less aware in comparison to those who are educated with post-graduation and professional degree. Nair (2012) studied a case of consumer awareness amongst undergraduate students of Thane District, India.…”

The relationship between e-CRM and customer loyalty: a Kenyan Commercial Bank case study

“…The transaction cycle reinforces the three-stage relationships while increasing the overall customer satisfaction. The consumer's behavior with regard to a service enables a marketer to establish a products' or service's position, so as to increase its consumption (Belch and Belch, 2010), as well as appreciating buying processes (Siwach and Dahiy, 2009). Thus, it can be stated that e-CRM depends upon an understanding of consumer buying behavior (Grover, 2011, p. 37).…”

The Role of Rural Heterogeneity in Knowledge Mobilisation and Sociotechnical Transitions: Reflections from a Study on Electric Vehicles as an Alternative Technology for Cornwall, UK

“…Nonetheless a population's purchase behaviour and prevalent opinions around a technology as a product are valuable insights in ensuring a scalable adoption of such technologies (Plotz et al 2014). In rural contexts the prevalent opinions around consumer products tend to supersede their consumerist framing more so than in 'fast-paced' urban lifestyles where marketing and consumer messages are in close proximity, and constantly at the forefront of an interaction with a new product and/or technology (Jaďuďová et al 2018;Siwach and Dahiya, 2009). Hence, condensing a technology such as the EV to a consumer product can veil the wider implications of the technology i.e.…”