The unsettling fear of COVID-19 infections has caused a new trend in consumer behavior in the food and beverage industry. The unprecedented COVID-19 pandemic has shifted consumers’ preferences from eat-in to online delivery. This research aims to measure the impact of consumers’ motivation to protect themselves from contracting COVID-19, which explains why people switch from eat-in to online food delivery. We adopted the theory of protection motivation (PMT) to explain consumer switching behavior during the COVID-19 pandemic. The present study investigated the mediating effect of switching intention on the relationship between vulnerability, altruistic fear, anticipated regret, and switching behavior. Simultaneously, we examined the role of brand awareness as a moderator of behavioral choices of consumers switching from eat-in to online delivery. We collected data from 681 eatery consumers in Kuala Terengganu, Malaysia, using scenario-based survey questionnaires (327 eat-in respondents and 354 online delivery respondents). Then, the data were analyzed using structural equation modeling (SEM). This new generation analysis was conducted using the analysis of moment structure (AMOS) (v.24.0) and the statistical package for social science (SPSS—version 25.0). The results indicated that consumer vulnerability, altruistic fear, and anticipated regret of COVID-19 increased consumers’ propensity to shift from eat-in to online food delivery. Allegedly, consumer behavioral control and intention of switching toward online delivery were pointedly affected by switching behavior. The results indicated that consumer vulnerability, altruistic fear, and anticipated regret of COVID-19 increased the shifting of restaurant dine-in patterns and made the intention to switch to online delivery. Consumers’ alleged behavioral control and their intention of switching toward online delivery were pointedly affected by switching behavior. We also found that brand awareness moderately affects switching behavior toward restaurant settings. The present research contributes to developing the consumer behavior model of switching from eat-in to online delivery. This study also provides eatery customers and the business community with a safer and healthier proposition of shifting to online food delivery during the pandemic.
The positive relationship between unique resources and sustainable competitiveness of the company has been well understood and applies to almost all businesses. However, little is known about the specific effects of the uniqueness of resources and business strategies in this relationship. Using resource-based view (RBV), Porter's five-factor theory, and game theory, as well as imitation theory between companies, this study explains how the influence of company-specific resources and the uniqueness of the company's strategy as a sustainable competitive advantage affect performance. Analysis of data collected from surveys on 101 mining companies in Indonesia shows companies with distinctive resources are able to produce unique business strategies and insofar as they cannot be replicated, companies can enjoy sustainable competitive advantage. This implies that mining companies need to avoid their resources and business strategies to be imitated by their competitors if the company still wants to maintain competitive advantage and performance.
Purpose of the study: The main aim of this study is to stipulate the practical elucidation for the act in spotting sustaining ways of discrimination as well as inequality against the female children, obliterating ways, and practices that are harmful in fulfilling the rights of the females and prescribing an efficient policy for the protection and promotion of these rights. Methodology: Analytical and critical evaluation techniques have been used in executing this research study. Ongoing gender-based discrimination in societies of Muslim worlds has been analysed through various sources including published journal articles, news articles, and books, etc. These analytical studies are then critically evaluated in the light of the Holy Quran and Sunnah as primary study resources. Main Findings: Education helps in breaking the model of gender discrimination and creates permanent changes for the females in the developing states inclusive of Pakistan, among others. Pakistan has hardly invested in educational sectors, and specifically in the education of women. The education of girls leads to extensive social changes. Educated females are very significant to terminate this rapidly growing notion of gender discrimination. Application of study: This study is applicable in the domain of gender studies in the perspective of global Islamic societies, in comprehension of the drawbacks of this norm faced by the societies, and the consequences of gender discrimination. The novelty of this study: To the best of my knowledge this study explores the concept of gender inequality in the light of the Quran and Sunnah and gender discrimination in the society of Pakistan. Furthermore, it addresses the bill passed by the national assembly of Pakistan in context to the protection of Women’s property rights in 2020 and its religious significances and advantages of observing this bill.
Impulsive buying is considered most idiosyncratic and persistence phenomena of consumer lifestyle and also get the intentions of the consumers nowadays. Thus, the aim of the current study is to examine the role of personal traits of the consumer such as openness, conscientiousness, extraversion, agreeableness and neuroticism on their impulsive buying behavior. The purpose also include the investigation of mediating role of positive mood of the consumers among the nexus of personal traits of the consumer and their impulsive buying behavior. The data has been gathered by using questionnaires while SPSS and smart-PLS have been employed for analysis. The results exposed that openness, extraversion, and agreeableness have positive association with consumer impulsive buying behavior. The findings also exposed that positive mood of the consumers positively mediates among the nexus of consumer traits such as openness, and extraversion and impulsive buying behavior. These findings also suitable for the regulators that they should improve their focus on consumer personal traits that should improve the impulsive buying behavior and also enhance the firm performance.
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