This study aims to determine the branding strategy at MTsN Purbalingga Regency and to determine the level of effectiveness of branding management strategies at MTsN Purbalingga Regency in 2018 to 2020. This study uses a qualitative descriptive method. This method is used to describe and analyze branding management strategies at MTsN in Purbalingga Regency and describe user responses to branding management strategies at MTsN Purbalingga Regency. The places chosen to conduct the research were MTsN 01 Purbalingga, MTsN 02 Purbalingga, and MTsN 03 Purbalingga. Informants from this research are principals, teachers, staff, and students. Then to select and determine the informants in this study, the researchers used a purposive sampling technique. Data collection techniques in this research are using content/document analysis techniques, in-depth interviews, and events/observations. The method used to check the validity of the data is the triangulation method. The data analysis technique used in this research is interactive model analysis. The stages in analyzing the data in this study are data reduction, data presentation, and conclusion drawing. The results showed that: 1). the branding strategies that have been carried out by MTsN in Purbalingga Regency between one MTsN and other MTsN are the same and some are different, this of course depends on the branding management carried out by each school. MTsN 1 Purbalingga, namely by improving the quality both in terms of achievement and non-academic namely character building, MTs Negeri 2 Purbalingga emphasizes efforts to attract interest in terms of performance and community service, while MTs Negeri 3 Purbalingga in an effort to attract interest by achieving good academic achievements and non-academic and performance services for both teachers and employees; 2). The effectiveness of the branding strategy carried out at MTs Negeri Purbalingga Regency in 2018 to 2020 is quite effective in increasing public trust.
Increasing demand for halal products worldwide is one of the most prominent indicators of rising awareness of the Islamic halal concept. Thanks to increasing awareness of the benefits of halal, the concept has become a global trend in the Millennium era. Muslims are required to master the foundations of the concept of halal from the al-Qur’an and hadith, as well as its implementation in Maqasid Shariah and sciences. Mastery of halal concepts by the millennial generation can improve the competitiveness of the nation. Therefore, Islamic higher education can be seen as a significant platform for increasing halal knowledge and awareness in the millennium generation. Halal trends knowledge can provide a competitive edge in preparing the millennial generation for the increasing demands of the halal market. Purpose - This study aims to determine the implementation of halal as a distinct competitive advantage in Islamic higher education in preparing the millennial generation at The State Islamic Institute of Surakarta, Indonesia. Design/methodology/approach - The research used quantitative and qualitative methods (mixed method). Quantitative data was collected by giving out questionnaires to final semester students. Qualitative data was obtained from interviews with campus program planners. Data was analyzed with descriptive statistics before being interpreted. Findings - The results showed that 72.9% of students had studied the halal concept, 83.3% of students were able to identify halal products from MUI labels, and 45.8% understood the concepts of the Maqasid Shariah. Institutional development in halal understanding and awareness is ongoing through establishment of the halal study center and halal research center in collaboration with various parties.
Salafiyah lately has become the scourge of modern states because the banality of their interpretation of Islamic law is considered rigid and not in line with the global world that is increasingly plural. This article attempts to discuss the various variants of salafism and the purpose behind its militant movement. The fundamental question in this article is about the purpose behind a noncompromising understanding of other understandings that are different from the Salafiyah. This article first describes some variant of Salafism, namely: al-Salafiyah al-Tārīkhiyah, al-Salafiyah al-Wahābiyah, al-Salafiyah al-Ishlāhiyah, al-Salafiyah al-Ta"sīliyah dan al-Salafiyah al-Jihādīyah al-Takfīriyah, and then analyze what the similarity of theological traits of these variant. This study confirms that Salafism is a doctrinal social movement that has political efforts to establish Islam by rejecting the differences that exist. The results of this study indicate that the Salafi initially is group that calls on Muslims to return to the original sources of the Qur'an and the Hadith leads to the resurrection of a new Islamic civilization against the Western world power hegemony (especially the United States), it becomes a group which is face to face with the Muslims themselves. In addition, a rigid interpretation of Islamic law has meaning to build political strength to slowly unify differences that do not correspond with the values of salafiyah.
Pesantren (Islamic Boarding School) Al-Mukmin Ngruki is underestimated by some of Indonesian people. It is considered as the center of radical teachings which has no tolerance to others. But in fact, the values of tolerance can be found in the teaching materials. With bayani and burhani approaches in understanding religious source, pesantren Al-Mukmin persists to implant the values of tolerance to the students in the learning process, such as behave positively toward differences and plurality. The leaders of pesantren make those values as the starting point to strengthen multicultural education in pesantren with role modeling, habituation, attention, and advices in living those values.
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