Processing of these materials was carried out using economic statistics methods. Results. Based on the analysis of the data for the period 2012-2015 it was revealed an increase of 37% in the number of health workers trained on an extrabudgetary basis, 54% of them paid for their training by themselves. There were identified main mechanisms of overcoming "forced" demand: personalized system, approximation of services, educational trajectory.
Conclusion.Considered mechanisms of overcoming "forced demand" in the market of educational services can significantly improve the quality of additional education in the field of public health.
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