Introduction The article is devoted to the current state of continuing medical education for general practitioners in the city of Moscow. Materials and methods During the study, sociological, analytical and statistical research methods were applied. Domestic and foreign literary sources, as well as regulatory documents relevant to the research problem, were analysed. A questionnaire was developed to survey general practitioners working in Moscow. Results of the study The results of the study demonstrated a lack of satisfaction with the organisation and content of training in the previous format, the absence of significant changes in the learning objectives following the education reform and an ambiguous attitude towards this reform. The minimum continuing education requirements for general practitioners working in the city of Moscow were shown to consist of day release, short-term training, theoretical and practical orientation and the application of contemporary educational technologies. Discussion and conclusion Conceptual approaches to the development of continuing medical education in the field of general medical practice in Moscow were formulated. These comprised organisation of training, setting of learning objectives, selection of forms and methods of training, determination of interactive training content, application of a competency-based approach and individualisation of the educational path.
Processing of these materials was carried out using economic statistics methods. Results. Based on the analysis of the data for the period 2012-2015 it was revealed an increase of 37% in the number of health workers trained on an extrabudgetary basis, 54% of them paid for their training by themselves. There were identified main mechanisms of overcoming "forced" demand: personalized system, approximation of services, educational trajectory. Conclusion.Considered mechanisms of overcoming "forced demand" in the market of educational services can significantly improve the quality of additional education in the field of public health.
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