In the modern world, there is discrimination against older people because of their age, called ageism. It can manifest itself either in the form of discriminatory policies of States or companies, or in the form of psychological or physical violence against third-age persons. This type of discrimination was described in the 60s of the XX century, but concern about this phenomenon at the level of who and the UN arose only in the early 2000s. Research has established many causes of ageism: negative stereotypes about older people, upbringing, negative experience of interaction between older people and other age groups, etc. There are explicit and latent, deliberate and unintentional ageism. Proposed various methods for the identification of ageism. The article examines the causes of this type of discrimination, forms of its manifestation and existing research methods, and based on the literature data, offers suggestions for possible ways to combat ageism.
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