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In this essay, we will explore a question which is widely recognized in the world of practitioners of change and which seems a problematic issue in any change process, but is badly understood in theory: "What is happening when there is a lot of enthusiasm about a change initiative and a lot of knowledge about the change, but nothing happens?" Why is coming into action so difficult in any change process? We ourselves, being scholars as well as practitioners, are in the middle of trying to understand the answers to these questions. In this essay, we will explore the literature to shed light on this. We discuss that (a) "people consistently act inconsistently," (b) resistance is a multi-layered and multi-meaning concept that needs reconceptualization, and (c) perception of the change recipient plays a pivotal role in every change process.

A great deal of commentary and controversy about the state of organization development (OD) has to do with a lack of clarity regarding what it is about organizations that can be affected by an OD effort. Recent initiatives suggest that a new set of OD practices are emerging, based on a social constructionist orientation. With this in mind, this article aims to contribute to a theoretical understanding of what it is about organizations that can change, based on Berger and Luckmann's (1966) social constructionist framework. It describes three distinct change processes that take place as a consequence of OD interventions. The article ends with a discussion of some of the implications for OD practice, specifically with regard to 'programming' dialogue as the main vehicle for change.

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