This chapter discusses the seven elements of the marketing mix (product, price, place, promotion, people, physical evidence, and process) in the context of marketing veterinary services.
This chapter describes the different components of the communication or promotional mix in veterinary practice, which include: advertising, personal selling, direct marketing, internet and online marketing, and public relations and publicity.
This chapter addresses the question of how much a veterinary practice should spend on marketing. An example gives an idea of some of the costs involved in marketing activities. The measurement of the effects of marketing activities is also addressed.
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