The 7 Ps of marketing services.

Abstract

This chapter discusses the seven elements of the marketing mix (product, price, place, promotion, people, physical evidence, and process) in the context of marketing veterinary services.

Unmasking Inequality in Our Pandemic Narratives

“…15 In his 2015 book, Between the World and Me, Coates writes that the construction of "the people," the American people, white people, is a matter of hierarchy rather than a matter of genealogy or physiognomy. 16 We can revisit this writing to challenge ourselves in this moment of the pandemic and redefine our society, our "people." Are we a society that turns away as people of color, disabled people, and elders die or suffer even more deeply from inequality?…”