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This paper reports the outcome of a small research project undertaken for the British Library Research and Devel opment Department dunng the two-month penod on either side of Chnstmas 1989 The research can be characterised in two ways as a preliminary study in the strategy of promoting information management, and as an exercise in test marketing the concepts, ideas and, to some extent, the educational prod ucts involved

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Notes the weakness of tourism in Northern Ireland prior to the cease‐fire of 1994 and the increased interest in Northern Ireland as a tourist destination which followed the cease‐fire. Considers the role of the Department of Economic Development and the Northern Ireland Tourist Board. Brings together the relevant findings from most of the published material on Northern Ireland tourism from the start of the troubles to the cease‐fire from academic, consultancy and government sources. Incorporates the results of two post‐cease‐fire studies carried out by the authors.