Northern Ireland: Prospects for hotel investment and tourism recovery

Planning for Peace: The Role of Tourism in the Aftermath of Violence

“…He states that the tourism industry was already in trouble before "the troubles," with the expansion in the supply and diversity of the international holiday market increasing competition and the decline of traditional markets. Titterington and Lennon's (1995) assessment of the Northern Ireland tourism industry endorses this viewpoint, commenting on a 1978 Northern Ireland Tourist Board (NITB) study that showed that "even a peaceful Northern Ireland was perceived as having no advantage over the Republic of Ireland as a destination" (Titterington and Lennon 1995, p. 88). Titterington and Lennon (1995) note that the hotel industry not only had to cope with disappearing tourists but prior to 1987 they also had to cope with disappearing hotels that had become prime targets for the terrorists-the most well documented probably being the "Europa" in the heart of Belfast.…”