Smart manufacturing is mainly dealing with the collection of real time data using sensors and the data utilization to improve a system. In this study, important characteristics of smart manufacturing, which must be considered in shipbuilding are presented. Shipbuilding process itself consists of various complex operations, starting from the ship design until the delivery to customers. However, this paper only focuses on the production and control activities for the shipbuilding product. Some required smart technologies, such as augmented reality, big data, and smart sensors, are listed. Various optimization problems in shipbuilding process that utilizes the collected data are defined. In addition, strategies related with smart manufacturing concept, which are required to solve problems are addressed. Relations between the optimization problems and strategies are described, and expected increase in the company's productivity after the implementation of the smart manufacturing concept is discussed. In addition, suggestions for future researches are proposed.
War room strategy is used to assess the effectiveness of marketing strategies in companies. In this study, important aspects of shipbuilding products from customer point of view are addressed. Moreover, a method to select marketing strategies, which are appropriate to improve the product aspects are proposed. During the development, the product's competitiveness must be assured. Thus, the product's aspects must be compared with its competitors and the comparison must be used as basis for improving the product's aspects using the marketing strategies. A set of existing marketing strategies, their effects to improve each product aspect, and limited resources for the improvement are considered. Some mathematical models are proposed to select the best marketing and product development strategies. The models represent the product development problem from various points of view, which are shown by the difference in models' objectives, constraints, and decision variables. The conformance of each model to deal with various situations is discussed.
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