In addition to natural attractions that are owned, the Village of Jehem also has a unique biological village that is biu batu. Biu batu is one type of banana that has many seeds in its flesh. The development of special interest tourism in Jehem Village needs to be analyzed regarding the sustainability of tourism activit ies. The purpose of this paper is to be able to know the weaknesses, s trengths, opportunities, and challenges for the development of Jehem Village. The benefits of this paper are expected to be able to know its development strategy in the tourism industry competition in Bali. In this study using qualitative and quantitative data. Data collection in this study uses the method of observation and documentation. Through the SWOT analysis previously discussed, it can be concluded that making management pro motion on social media, especially making websites more in formative.
Selain objek wisata alam yang dimiliki, Desa Jehem juga memiliki keunikan hayati khas desa tersebut yaitu biu batu. Biu batu merupakan salah satu jenis pisang yang memiliki banyak biji di daging buahnya. Pengembangan wisata minat khusus di Desa Jehem perlu dianalisis mengenai keberlanjutan dari kegiatan wisata tersebut. Tujuan penulisan ini untuk dapat mengetahui kelemahan, kekuatan, peluang, dan tantangan bagi pengembangan Desa Jehem. Manfaat dari tulisan ini diharapkan agar dapat mengetahui strategi pengembangannya dalam persaingan industri pawisisata di Bali. Dalam penelitian ini menggunakan data kualitatif dan kuantitatif. Pengumpulan data pada penelitian ini menggunakan metode observasi dan dokumentasi. Melalui analisis SWOT yang sudah dibahas sebelumnya, maka dapat disimpulkan bahwa membuat manajemen promosi di social media khususnya pembuatan website yang lebih informative.
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