A Swot Analysis of Online Room Reservation in Hotel Sectors. (A Case Study in Bali Hsovereign Hotel)

Abstract

<jats:p>The present study discusses a SWOT analysis of online reservation applied in HSovereign Hotel, Tuban, Bali. The hotel expects to obtain the easier and faster services in room reservation in hotel sectors by using internet media through online process (e-commerce). However, there are several challenges occur in practice as seen in HSovereign Hotel. As a result, the quality of thereservationservices is considered bad, not professional, and ultimately gives impact upon consumers’ satisfaction. Therefore, the problem that will be observed in the present study is how the advantages, disadvantages, opportunities and threats of e-commerce usage in HSovereign Hotel can be identified. A descriptive-qualitative research is the type of the present study. The data of the present studywere obtained from observation, interview, and documentation in order to find out the advantages, disadvantages, opportunities and threats of online reservation in H Sovereign Hotel. Furthermore, the theories used in the present study are: hotel, reservation, room online reservation, definition of e-commerce, and room occupancy rate. The data were presented in both analytical descriptive and narrative, and also supported by presenting tables, maps, and figures. Based on the result of analysis, the advantages of e-commerce usage in online reservation services which attracted more residents to come is the effectiveness of online reservation system in H Sovereign Hotel. On contrary, the disadvantages of online reservation relies on its dependency oninternet connection and server system in H Sovereign Hotel. The opportunity can be identified from using online reservation is it could be a media promotion which enables consumers to reserve in the last minute, and the threats found are cancellations ensue and fake bookings that extremely threaten information system of room reservation in H Sovereign Hotel.</jats:p>

Application of SWOT analysis to justify the strategy of hotel business enterprises

“…Strategies to restore hotel revenues, the impact of the COVID19 pandemic were developed [9]. Conducted an analysis of online bookings, conducted a review of the company's position [10]. Through the application of SWOT analysis with a combination of the fuzzy analytical process hierarchy (FAHP) and the method «Order of prefe rence by similarity to the ideal solution» (TOPSIS) made it possible to develop strategies for restoring hotel revenues.…”

“…ISSN 2664-9969 method, according to which the factors of the market environment are divided into groups [4]; -the basics of using SWOT analysis and brainstorm ing as analytical tools are given [5]; -an assessment of the state of the hotel services market is given [6]; -reviewed tourism features [7]; -assessed SWOT matrix [8]; -reviewed revenue recovery [9]; -online booking analysis [10]; -evaluation of green hotels [11]; -reviewed various types of strategies [12]; -the tactics of combating COVID19 are highligh ted [9,11]; -the researchers used complex mathematical tools [9]. The detailed contribution of researchers in the ap plication of SWOT analysis in hotel business strategy is outlined in the article below.…”

Analisis Peningkatan Kemampuan Strategi Pemasaran Dengan Menggunakan Teknologi Informasi Pada Bisnis Perhotelan Di Kota Batam

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PENGARUH BRAND LOVETERHADAP BRAND LOYALTYDAN WILLINGNESS TO PAY PREMIUM PRICE(Studi Pada Konsumen Starbucks di Kota Surabaya)

“…Brand Love adalah tingkat ikatan emosional yang penuh gairah puas konsumen untuk memiliki merek tertentu [7]. Konsumen yang memiliki keterikatan dengan suatu merek akan cenderung memiliki rasa keinginan dan keharusan untuk memiliki produk dari merek tersebut yang tinggi karena kecintaannya terhadap sebuah merek.…”