소비 자-브랜드 관계 품질 측정 에 관한 연구

강병수,; 김병재,; 신종칠,; Kang, Myung Soo; Kim, Byoung Jai; Shin, Jong Chil

doi:10.1080/12297119.2007.9707239

Journal of Global Academy of Marketing Science

2007

DOI: 10.1080/12297119.2007.9707239

|View full text |Cite

소비 자-브랜드 관계 품질 측정 에 관한 연구

강병수 강병수¹,

김병재 김병재²,

신종칠 신종칠³

et al.

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

Supporting

Mentioning

Contrasting

Year Published

2010

2015

Publication Types

Select...

Article5

Relationship

Self Cite0

Independent5

Authors

Journals

Cited by 6 publications

References 15 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

Examining the Relationships among Attitude toward Luxury Brands, Customer Equity, and Customer Lifetime Value in a Korean Context

Kim¹,

Park²,

Lee³

et al. 2010

Journal of Global Academy of Marketing Science

View full text Add to dashboard Cite

scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

Contact Info

customersupport@researchsolutions.com

10624 S. Eastern Ave., Ste. A-614

Henderson, NV 89052, USA

Blog Terms and Conditions API Terms Privacy Policy Contact Cookie Preferences Do Not Sell or Share My Personal Information

Made with 💙 for researchers

Part of the Research Solutions Family.

소비 자-브랜드 관계 품질 측정 에 관한 연구

Cited by 6 publications

References 15 publications

Examining the Relationships among Attitude toward Luxury Brands, Customer Equity, and Customer Lifetime Value in a Korean Context

Examining the Relationships among Attitude toward Luxury Brands, Customer Equity, and Customer Lifetime Value in a Korean Context

Modeling Brand Equity for Lifestyle Brand Extensions: A Strategic Approach into Generation Y vs. Baby Boomer

Relationships among Brand Equity Components: An Exploratory Study of the Moderating Role of Product Type

Contact Info

Product

Resources

About