To shed further light on the correlation between consumer product involvement and consumer product knowledge, the authors examined such correlation by treating product type and product knowledge type as moderating variables. The results show that the correlation between a consumer's product involvement and objective product knowledge is higher in a utilitarian product than in a hedonic product. On the contrary, the correlation between a consumer's product involvement and subjective product knowledge is higher in a hedonic product than in a utilitarian product. The implications of these results are discussed. ᭧
This study provides an exploratory model to understand the factors that influence consumers to adopt the internet instead of traditional channels for information search and product purchase. The authors reviewed previous established theories on consumer decision making in offline environments and research findings regarding consumer behaviour in an online environment. The authors embraced the contingent consumer decision-making model provided by Bettman et al. and classified the factors that influence consumers to use online channels instead of traditional channels into three groups-person, problem, and context.
This paper examined whether companies' health Corporate Social Responsibility (CSR) activities-CSR activities concerning health and well-being of mothers and children-had impacts on perceived quality of life, consumers' brand attitude, and customers' loyalty, with subjective well-being served as moderating variable. The research used both exploratory and conclusive research. Surveys were conducted in two cities in Indonesia, Makassar and Surabaya. Respondents of this research were from two different groups. The first group was composed of customers of three companies operating in Indonesia. The companies were Pertamina, Danone-Aqua, and Frisian Flag. The second group was composed of community members in the area where the health CSR activities were conducted. The total number of respondents were 240 respondents, consists of 90 customers and 30 community members from each city. The data was analyzed using multiple regressions to test 9 research hypotheses. The results showed that there were different perceived motivations from different CSR activities of the three companies, and these motivations had different paths to influence social and business performance of the companies.
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