Формування Soft Skills Фахівця В Галузі Маркетингу На Основі Компетентнісного Підходу

Мозгова, Галина; Євтушенко, Вікторія; Мозгова, Анастасія

doi:10.32782/2524-0072/2020-22-40

Cited by 3 publications

(1 citation statement)

References 2 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Formation of the creative (creative) thinking is one of the most important parts of the soft skills of experts in marketing, management and entrepreneurship [2]. This leads to the need to develop creative skills of staff and the formation of a creative decision-making environment in the enterprise.…”

Section: Introductionmentioning

confidence: 99%

Formation of a Creative Environment for Decision-Making in Business Based on the Construction of Intelligence Maps Using Information Technology

Mozgova¹,

Yevtushenko²,

Shuba³

2021

Proceedings of the International Conference on Business, Accounting, Management, Banking, Economic Security and Legal Regulatio

View full text Add to dashboard Cite

The study is devoted to the study of the possibilities of using smart cards in order to form a creative environment for decision-making in business. It has been proven that creative thinking is one of the most important skills that help to make innovative, non-standard decisions. This leads to the need not only to establish the requirement for creative thinking when hiring an employee, but also the formation of an environment that will realize the creative potential and constantly develop it. One of the techniques of forming a creative environment is the use of intelligence cards. The stages of construction of intelligence maps are established. Formalization of information in the form of intelligence maps with the help of special software will replenish the base of information and analytical support of the decisionmaking process. The analysis of the market of software applications that allow automating the process of creating smart cards. The directions of use of intelligence cards are systematized, he order is established application in accordance with the intended purpose, methods, which should be combined and Soft skills, are supported. It is concluded that intelligence cards, in addition to supporting creative thinking, allow you to practice the skills of creative thinking, teamwork, critical thinking, communication.

show abstract

Section: Introductionmentioning

confidence: 99%

Formation of a Creative Environment for Decision-Making in Business Based on the Construction of Intelligence Maps Using Information Technology

Mozgova¹,

Yevtushenko²,

Shuba³

2021

Proceedings of the International Conference on Business, Accounting, Management, Banking, Economic Security and Legal Regulatio

View full text Add to dashboard Cite

show abstract

Change of Public Policy Emphasis of Ensuring Employment in Rural Areas of Ukraine under the Conditions of Digital Transformation and Post-War Recovery

Babaieva

2023

Theory and Practice of Public Administration

View full text Add to dashboard Cite

he current state of the labor market in rural areas of Ukraine is highlighted in the scientific study, namely: the presence of a high level of unemployment, significant territorial differentiation, an imbalance between vacant jobs and the required level of qualification of employees, etc. The role of expanding the spectrum of influence of the knowledge economy on rural development and changes in rural areas caused by the latest technological solutions, such as the use of telecommunications, biotechnology and the Internet, is indicated. It is substantiated that the gradual technologization of social production based on the use of innovative technologies contributes to the creation of new quality jobs, the growth of demand for qualified generalists capable of entrepreneurial and managerial activities. It has been proven that the problem of the development of Ukrainian villages lies not so much in the insufficient number of sources of income, but in the absence of entrepreneurial spirit, optimism, initiative, low motivation, insufficient awareness of the rural population about the available opportunities and territories for their implementation, insufficient level of qualifications, etc. The priority directions for supporting employment in rural areas in the conditions of digital transformations and post-war recovery are outlined, which are as follows: support for the development of infrastructure facilities and new types of activities in the countryside; creation of conditions for continuous training and development of the village’s human potential on the basis of revealing the intellectual, creative and entrepreneurial abilities of the villagers; formation of the investment attractiveness of villages through investing funds in priority types of economic activity that correspond to the educational and qualification level of the rural population; creation of new jobs in new alternative sectors of the rural economy; creation of an accessible system for the formation of digital competences and professional training (in the digital sphere) for the inhabitants of rural areas, while simultaneously spreading the work of business incubators (in the digital sphere) to rural territorial communities and the population of rural areas.

show abstract

Графічний Дизайн Реклами: Маркетингові Проєкти У Сфері Зовнішньоекономічної Діяльності Згідно Концепцій Agile-Маркетинг Та Eduscrum

Кім¹

2021

Економіка та суспільство

View full text Add to dashboard Cite

Дослідження зосереджено на важливій проблемі міждисциплінарної підготовки студентів за спеціальністю маркетинг. Формування компетентностей у галузі графічного дизайну та реклами вимагає глибшого розуміння процесів співпраці у концепції agile-маркетинг. Завдання – підготувати комплексні курси, які будуть корисні майбутнім професіоналам як з позиції графічного дизайнера, так і менеджера з реклами. Під час навчального процесу студенти відіграють ролі дизайнера та менеджера з реклами. Вони використовуватимуть спеціалізовані програми для виконання завдання проекту, постановки технічного завдання для дизайнерів та контролю узгодженості рекламних елементів для управління конкурентоспроможністю в міжнародному діловому середовищі. Концепція agile-маркетингу допомагає бачити увесь процес, та знайти у ньому власне місце для майбутніх фахівців з маркетингу.

show abstract

Формування Soft Skills Фахівця В Галузі Маркетингу На Основі Компетентнісного Підходу

Cited by 3 publications

References 2 publications

Formation of a Creative Environment for Decision-Making in Business Based on the Construction of Intelligence Maps Using Information Technology

Formation of a Creative Environment for Decision-Making in Business Based on the Construction of Intelligence Maps Using Information Technology

Change of Public Policy Emphasis of Ensuring Employment in Rural Areas of Ukraine under the Conditions of Digital Transformation and Post-War Recovery

Графічний Дизайн Реклами: Маркетингові Проєкти У Сфері Зовнішньоекономічної Діяльності Згідно Концепцій Agile-Маркетинг Та Eduscrum

Contact Info

Product

Resources

About