Yugoslavia Looking Westward: Transnational Consumer Contact with Italy During the 1960s

Rolandi, Francesca

doi:10.1007/978-3-319-47482-3_11

Cited by 2 publications

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“…The growing body of literature on the development of consumer society (Duda, 2005, 2010a, 2010b), tourism (Grandits & Taylor, 2010) and Western influence on culture and/or media in Yugoslavia (Buhin, 2019; Rolandi, 2017; Vučetić, 2018; for media in Croatia Dukić, 1997) speak in favor of the existence of consumerism.…”

Section: “The West Is the Best”6—changes In Yugoslav Society In The 1...mentioning

confidence: 99%

“…Due to the Adriatic coast, the Socialist Republic of Croatia, was Yugoslavia's republic most exposed to foreign tourists, while also receiving cultural influence from nearby Italy. This “direct contact with Italy” and its “consumer and popular culture played an original role and acted as a bridge” between Yugoslavia and Western Europe (Rolandi, 2017, p. 192, 193). 10…”

Section: “The West Is the Best”6—changes In Yugoslav Society In The 1...mentioning

confidence: 99%

“… 10. Rolandi (2017) analyzes the influence of Italy on both borderlands and Yugoslavia in general. For more on Italian influence see Buhin (2016, 2019).…”

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confidence: 99%

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Windows Towards the West: Exploring the Emergence of Popular Magazines in Yugoslavia in the 1960s and Early 1970s

Majstorović

2022

Journal of Communication Inquiry

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The 1960s were a golden age for Vjesnik, the largest publishing house in Yugoslavia, which invested in market research to launch new, successful issues, largely modeled on Western magazines. This paper explores the factors that enabled their emergence and argues they were the product of significant changes occurring in Yugoslav society in the 1960s. Building on the literature on press theory, the development of tourism and consumerism, and Western cultural influences in Yugoslavia, the changes are identified as the following: opening towards the West and changes in work time that enabled the rise of tourism and consumerism; a more liberal media policy, and the implementation of self-management that enabled different sources of media funding and the professionalization of journalism. The main goal is to examine how these changes spurred the development of Vjesnik in view of the launch and characteristics of its successful magazines in the 1960s and early 1970s.

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Section: “The West Is the Best”6—changes In Yugoslav Society In The 1...mentioning

confidence: 99%

Section: “The West Is the Best”6—changes In Yugoslav Society In The 1...mentioning

confidence: 99%

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Windows Towards the West: Exploring the Emergence of Popular Magazines in Yugoslavia in the 1960s and Early 1970s

Majstorović

2022

Journal of Communication Inquiry

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Clothing and Expressive Revolution: Wearing Jeans in Socialism

Luthar

Pušnik²

2021

Fashion Theory

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Yugoslavia Looking Westward: Transnational Consumer Contact with Italy During the 1960s

Cited by 2 publications

References 8 publications

Windows Towards the West: Exploring the Emergence of Popular Magazines in Yugoslavia in the 1960s and Early 1970s

Windows Towards the West: Exploring the Emergence of Popular Magazines in Yugoslavia in the 1960s and Early 1970s

Clothing and Expressive Revolution: Wearing Jeans in Socialism

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