Cilj rada jest analizirati tijek razvoja novinarske etike u Hrvatskoj kroz tri aspekta:‎ razvoj interesa za etiku i etičke kodekse u novinarskom društvu, uvođenje‎ novinarske etike u obrazovanje novinara i analizu znanstvene produkcije ‎o etici novinarstva. Analizom literature o povijesti novinarstva u Hrvatskoj te‎ dvjema metodama istraživanja u radu su identificirana četiri ključna razdoblja‎ interesa za etiku novinarstva: 1) pojava prvih informativnih novina i počeci‎ profesionalizacije novinarstva povezani s osnivanjem Hrvatskog novinarskog ‎društva 1910-ih; 2) usvajanje prvog kodeksa novinara, osnivanje prve uspješne ‎škole za novinare (Vjesnikova škola) i počeci fakultetskog obrazovanja ‎novinara (Fakultet političkih znanosti) sredinom 1960-ih i početkom 1970-ih;‎ 3) pojava znanstvenog interesa za etiku novinarstva (prvi znanstveni članci i‎ knjiga) u drugoj polovici 1990-ih te pokretanje prvog sveučilišnog kolegija ‎etike novinarstva; 4) razdoblje pojačanog interesa i proliferacije radova na‎ temu etike novinarstva u okviru znanstvene zajednice u Hrvatskoj od sredine‎ 2000-tih.‎

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The 1960s were a golden age for Vjesnik, the largest publishing house in Yugoslavia, which invested in market research to launch new, successful issues, largely modeled on Western magazines. This paper explores the factors that enabled their emergence and argues they were the product of significant changes occurring in Yugoslav society in the 1960s. Building on the literature on press theory, the development of tourism and consumerism, and Western cultural influences in Yugoslavia, the changes are identified as the following: opening towards the West and changes in work time that enabled the rise of tourism and consumerism; a more liberal media policy, and the implementation of self-management that enabled different sources of media funding and the professionalization of journalism. The main goal is to examine how these changes spurred the development of Vjesnik in view of the launch and characteristics of its successful magazines in the 1960s and early 1970s.

This paper shows changes in the normative expectations of journalism through‎ an analysis of articles published in Croatian scientific journals about journalism‎ in three time periods: socialism, the transition period, and the period of‎ democratic consolidation. Using qualitative content analysis we identify a‎ total of fifteen themes related to journalism (journalistic norms, regulation,‎ sensationalism, investigative journalism, journalism and PR, organizational‎ aspects, war reporting, technological aspects, gender and journalism, media‎ freedom, democratic aspects, economic aspects, journalism education, the‎ function of journalism in a political system, and the history of journalism) and‎ nine normative roles for journalists ( gatekeeper, social-political worker, public‎ sphere promoter, watchdog, commercial role, emancipatory role, neutral‎ disseminator, advocacy role, defender of democracy). We used quantitative‎ content analysis to analyze the distribution of themes and roles. The results‎ show no unambiguous perception of journalism in academic papers during the‎ different time periods as is generally assumed in the literature on ‎media democratization and the media in transitional countries in general.