Youtube Social Media Trends Reduce Television Watching Interest

Setiawan, Hery; Pawito,; Purwasito, Andrik

doi:10.2991/assehr.k.201219.019

Cited by 5 publications

(6 citation statements)

References 11 publications

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“…People have turned to the television and radio to acquire the latest news and enjoy themselves in their leisure time for the past three decades. However, YouTube has gradually shifted the public's interest toward traditional media such as television, radio, newspapers, and magazine [16]. As a result, it has revolutionized how people obtain the latest information and pleasure.…”

Section: Resultsmentioning

confidence: 99%

Sentiment Analysis of YouTube Comments: Potential Indonesian Presidential Election Candidates

Ardhi¹,

Sari²

2022

IJCATR

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This study examines the public's sentiments toward potential candidates for the 2024 Indonesia presidential election. This study utilized YouTube comments on the Kompas TV channel, which features videos from potential presidential candidates, as its data source. Coberry is used to download YouTube comments, which are then analyzed using Python using the Pandas Library, matplotlib, wordcloud, and textblob. This study aims to determine the public's response to presidential candidates in the general election of 2024. This study shows that the public has positive sentiments toward the three presidential candidates named Ganjar Pranowo, Anies Baswedan, and Prabowo Subianto.

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Section: Resultsmentioning

confidence: 99%

Sentiment Analysis of YouTube Comments: Potential Indonesian Presidential Election Candidates

Ardhi¹,

Sari²

2022

IJCATR

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“…Minat pengguna media sosial didasarkan pada motif yang dapat terkait dengan upaya pemenuhan kebutuhan tertentu sehingga memahami motivasi pengguna media sosial banyak diteliti oleh praktisi media (8). Motif atau dorongan yang timbul pada setiap individu mendorong perkembangan media massa di Indonesia agar sesuai dengan kebutuhan khalayaknya dan bersinergi dengan penggunaan media sosial diantaranya YouTube dimana pengguna media ini sangat aktif dalam proses komunikasi (9).…”

Section: Aunclassified

Motivasi Audiens terhadap Kecenderungan Menonton Channel YouTube Windah Basudara

Rifqi Khaerul Rahman,

Kurnia

2023

BCSJ

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Abstract. YouTube is one of the Social Broadcasting Networks media whose usage in Indonesia is increasing to 80.57 million and is projected to continue to increase to 96.80 million users in 2025. This study aims to determine the factors that motivate the use of YouTube and its influence on the tendency to watch Windah Basudara's YouTube content. This type of quantitative approach became the method in this study, using purposive sampling as the sampling technique. Windah Basudara YouTube channel subscribers became the population in this study, by setting the sampling criteria Windah Basudara YouTube channel subscribers, Windah Basudara YouTube channel viewers, and owning a personal YouTube channel or account. A total of 100 respondents were determined as a representative sample. Research data was collected through online surveys and analyzed using Partial Least Square (PLS). The results showed that entertainment, habit, escape, and communication variables proved to have a positive effect on YouTube viewing so that the research hypothesis was accepted or supported. Based on these findings, the communication variable is considered the most dominant in order to have a positive effect on increasing the intensity of the audience. Therefore, to increase audience intensity, Windah Basudara must be able to ensure that the broadcast content is able to make its subscribers express their opinions about gaming in the comments column, and must be encouraged to continue being active. Subscribers' opinions about gaming in the comments column can also be used as an illustration to see interest and need for reviews related to gaming. Abstrak. YouTube merupakan salah satu media Social Broadcasting Networks yang di Indonesia penggunaannya semakin meningkat hingga 80,57 juta dan diproyeksikan terus meningkat hingga 96,80 juta pengguna di tahun 2025. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang menjadi motif penggunaan YouTube dan pengaruhnya terhadap kecenderungan menonton konten YouTube Windah Basudara. Jenis pendekatan kuantitatif menjadi metode dalam penelitian ini, menggunakan purposive sampling sebagai teknik pengambilan sampelnya. Subscriber channel YouTube Windah Basudara menjadi populasi pada penelitian ini, dengan menetapkan kriteria sampling subscriber channel YouTube Windah Basudara, penonton channel YouTube Windah Basudara, serta memiliki channel atau akun YouTube pribadi. Sebanyak 100 responden ditetapkan sebagai sampel yang mewakili. Data penelitian dikumpulkan melalui survey online dan dianalisis menggunakan Partial Least Square (PLS). Hasil penelitian menunjukan bahwa variabel entertainment, habit, escape, dan communication terbukti berpengaruh positif terhadap YouTube viewing sehingga hipotesis penelitian diterima atau didukung. Berdasarkan temuan tersebut, maka variabel communication dinilai paling dominan untuk dapat memberikan efek yang positif untuk meningkatkan intensitas penonton. Oleh karena itu, untuk meningkatkan intensitas penonton, Windah Basudara harus dapat memastikan bahwa konten tayangannya mampu membuat subscribe nya menyampaikan pendapat mereka tentang gaming di kolom komentar, dan harus didorong agar terus aktif. Pendapat subscriber tentang gaming di dalam kolom komentar juga dapat dijadikan gambaran untuk melihat ketertarikan dan kebutuhan review terkait gaming.

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“…Thus the number of viewers will continue to grow. A study by Setiawan and Purwasito [48] concluded that TV viewing patterns have also changed since social media came into existence. Viewers are not completely fixated on showtimes and broadcast times.…”

Section: Cloningmentioning

confidence: 99%

Television and Social Media Convergence (Convergence Continum and Journalistic Convergence Analysis at Indosiar)

Yoedtadi

Ronda

Wahid

2021

ARJASS

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This study aims to determine the convergence process between social media and television in Indonesian television broadcasting companies, by taking a case study at a television broadcasting company called Indosiar. Convergence is carried out as a result of the large number of social media users in Indonesia. The number of internet users in Indonesia is 175.4 million people or 64% of the total population of Indonesia. Meanwhile, the number of social media users reaches 160 million people or 59% of Indonesia's total population. Many television broadcasting companies are converging with social media, one of them is Indosiar. The research using the observation method was carried out mid to late 2019. The research was stopped due to the Covid-19 pandemic. The research continued with in-depth interviews in early 2021. To find out the form of convergence that occurs in Indosiar, this study uses the concept of Pavlik (2001) regarding journalistic convergence: newsroom, newsgathering and content. Meanwhile, to determine the degree of convergence, this study uses the convergence continuum from Dailey, Demo and Spillman (2005). This research uses qualitative case study methods and data collection techniques through in-depth interviews with eight senior journalists and managers managing convergence, field observations and documentation. The results of the study conclude that the newsroom convergence that occurs in Indosiar is a type of Co-ordination of isolated platforms as formulated by Aviles et al (2009). The newsgathering convergence model at Indosiar is partial because it only occurs on special projects and does not become a daily work routine (Khadzig, 2016). The content convergence model that occurs in Indosiar is not yet capable of multiplatform (Tomic, 2015). Meanwhile, based on the convergence continuum, Indosiar has carried out the cross-promotion and cloning stages well, but has not fully carried out the coopetition and content sharing stages, and has not done full convergence at all.

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Youtube Social Media Trends Reduce Television Watching Interest

Cited by 5 publications

References 11 publications

Sentiment Analysis of YouTube Comments: Potential Indonesian Presidential Election Candidates

Sentiment Analysis of YouTube Comments: Potential Indonesian Presidential Election Candidates

Motivasi Audiens terhadap Kecenderungan Menonton Channel YouTube Windah Basudara

Television and Social Media Convergence (Convergence Continum and Journalistic Convergence Analysis at Indosiar)

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